by Kevin Tumlinson | Feb 28, 2018 | Author How-To & Mindset, Knowledge Base
The Worst and Best Ways to Launch Your Book – Part 2 In Part 1 of this series, we looked at the top five worst ways to handle your book launch. We just can’t leave this on a negative note, though. It would be wrong. So, in this post we’re diving into one possible...
by Joshua Unruh | Aug 18, 2015 | Author How-To & Mindset
Hopefully, after last week’s post, you have a better grasp of the concept of intentional branding. Now we can transition to using Strategic Branding to your advantage. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively...
by Joshua Unruh | Aug 11, 2015 | Author How-To & Mindset
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then...
by Joshua Unruh | Aug 4, 2015 | Author How-To & Mindset
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author....
