by Kevin Tumlinson | Mar 10, 2017 | Author How-To & Mindset
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to cover overhead and pay directly for cover design, layout, or distribution—though...
by Kevin Tumlinson | Sep 14, 2016 | Author How-To & Mindset
Book covers are the first bit of customer-facing marketing that your reader will ever see. They’re a shortcut—telling the reader in shorthand that they’ll like this book, that it’s in the genre they love to read, and that the person who wrote it is someone they can...
by Joshua Unruh | Jun 23, 2015 | Author How-To & Mindset
How Much Does a Book Cover Design Cost? Brand new self-published authors are going into business for themselves, and that business is selling books. Mediocre covers cost you money in sales, that’s a fact. While it’s hard to overstate the importance of a cover, it’s...
by Joshua Unruh | Jun 9, 2015 | Author How-To & Mindset
The back-cover-copy. The dust-jacket-flap. Promotional copy. Whatever you call it, when your potential reader bites the bait of the title and swallows the hook of the cover design, the product description is what reels them in. It’s everything fascinating and...
by Joshua Unruh | Jun 2, 2015 | Author How-To & Mindset
Never judge a book by its cover, or so the saying goes. Except we all do it all the time! And, as commercial authors, we actually want people to judge our books by the cover. That’s why we spend so much time and money on them (or ought to). But are there any...