The Psychology of Book Titles

The Psychology of Book Titles

What’s in a name? It’s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect book titles for your works is about more than finding something that sounds...
The Psychology of a Good Book Cover

The Psychology of a Good Book Cover

Book covers are the first bit of customer-facing marketing that your reader will ever see. They’re a shortcut—telling the reader in shorthand that they’ll like this book, that it’s in the genre they love to read, and that the person who wrote it is someone they can...
Dogfooding for Authors: Do You Dogfood?

Dogfooding for Authors: Do You Dogfood?

Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown. He’s a smart guy with a lot of interesting thoughts, and he has kind of a...