by Chase Neely | Dec 12, 2018 | Author How-To & Mindset, Guest Post
A Special Guest Post on building your Personal Brand from Chase Neely, the Co-Founder and President of Leverage Creative Group It was a classic scene: 10:34 PM on a weeknight and I was staring at a blinking cursor on the bare page of a Word document. I had a term...
by David Gaughran | May 7, 2018 | Author How-To & Mindset, Guest Post
This article about platform building is an adapted excerpt from the third edition of Let’s Get Digital: How To Self-Publish, And Why You Should by David Gaughran which is available now from all retailers. I have a considerable platform and it drives fewer sales than...
by Kevin Tumlinson | Mar 29, 2017 | Author How-To & Mindset
With the epic growth of indie publishing, many authors find themselves struggling with how to differentiate their work and their brand in a sea of similar books. This presents a marketing challenge that can be difficult to overcome—impacting everything from the choice...
by Kevin Tumlinson | Oct 26, 2016 | Author How-To & Mindset
If you’ve been in self-publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to. This week, we’re taking a look...