by Lexi Greene | May 30, 2024 | Self Publishing Insiders Podcast
Episode Summary Julie Broad talks to us about typical author misconceptions, building a business around your book, and how to set your book up for success before you even begin writing. Episode Notes Julie Broad is a four-time author and the Founder of Book Launchers,...
by Chase Neely | Dec 12, 2018 | Author How-To & Mindset, Guest Post
A Special Guest Post on building your Personal Brand from Chase Neely, the Co-Founder and President of Leverage Creative Group It was a classic scene: 10:34 PM on a weeknight and I was staring at a blinking cursor on the bare page of a Word document. I had a term...
by Kevin Tumlinson | Mar 29, 2017 | Author How-To & Mindset
With the epic growth of indie publishing, many authors find themselves struggling with how to differentiate their work and their brand in a sea of similar books. This presents a marketing challenge that can be difficult to overcome—impacting everything from the choice...
by Joshua Unruh | Aug 18, 2015 | Author How-To & Mindset
Hopefully, after last week’s post, you have a better grasp of the concept of intentional branding. Now we can transition to using Strategic Branding to your advantage. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively...
by Joshua Unruh | Aug 11, 2015 | Author How-To & Mindset
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then...
