by Kevin Tumlinson | Aug 24, 2016 | Author How-To & Mindset
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than your book descriptions. We’ve talked about descriptions before. You may call it a ‘blurb’ or ‘back...
by Joshua Unruh | Jun 9, 2015 | Author How-To & Mindset
The back-cover-copy. The dust-jacket-flap. Promotional copy. Whatever you call it, when your potential reader bites the bait of the title and swallows the hook of the cover design, the product description is what reels them in. It’s everything fascinating and...
