Strategic Branding
Hopefully, after last week’s post, you have a better grasp of the concept of intentional branding. Now we can transition to using Strategic Branding to your advantage. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively…
Intentional Branding
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then…
An Introduction to Branding
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author….
The Costs of Self-Publishing 101 – Marketing Part 2: Execution
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand…
The Costs of Self-Publishing 101 – Marketing Part 1: Branding
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a…
The Costs of Self-Publishing 101 – Taxes
Essential Tax Tips for Self-Published Authors Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. In this article,…
