by Kevin Tumlinson | Mar 10, 2017 | Author How-To & Mindset
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to cover overhead and pay directly for cover design, layout, or distribution—though...
by Kevin Tumlinson | Jan 26, 2017 | Author Essentials, Author How-To & Mindset
Let’s be absolutely clear: There is no one, right way to market your work. That said, there are some things that will help make marketing your work easier. In this week’s post we’re taking a look at some of the best practices of author marketing. Do...
by Kevin Tumlinson | Jan 18, 2017 | Author Essentials, Author How-To & Mindset
Everything you read in last week’s post is meant to more or less get you to a base level of marketing performance. You could start and stop right there and do pretty well for yourself. But let’s take things just a smidge further. This week we’re talking about some...
by Kevin Tumlinson | Jan 12, 2017 | Author Essentials, Author How-To & Mindset
Marketing is a touchy subject for a lot of authors. Some have the mad skills of a marketing-savvy guru. Some wonder if it’s enough to be on ‘the Facebook.’ Most fall somewhere in the middle. But regardless of where you are on the spectrum, there are strategies you can...
by Kevin Tumlinson | Dec 20, 2016 | Author How-To & Mindset, Features & Walk-Thrus, Guest Post, Knowledge Base
Formatting your book for eBook distribution can seem complicated, but there are some best practices that will make things easier. The important thing to remember: Formatting your eBook layout is about giving your readers a good experience, regardless of what device...