by Kevin Tumlinson | Jul 5, 2017 | Author How-To & Mindset
One of the handiest tools in an author’s marketing toolkit is the reader review. In fact, gathering reviews for your work may be the best marketing move you can make—and a far better strategy than most other marketing approaches. Asking for reviews, however, can be an...
by Kevin Tumlinson | Apr 6, 2017 | Author Essentials, Author How-To & Mindset
Promoting and marketing your books is vital to success. After all, readers can’t flock to you if they don’t know you exist. But promotion can be expensive, and all that overhead comes out of your pocket. Here are 10 ways to promote your book, even if you have no...
by Kevin Tumlinson | Mar 29, 2017 | Author How-To & Mindset
With the epic growth of indie publishing, many authors find themselves struggling with how to differentiate their work and their brand in a sea of similar books. This presents a marketing challenge that can be difficult to overcome—impacting everything from the choice...
by Kevin Tumlinson | Mar 10, 2017 | Author How-To & Mindset
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to cover overhead and pay directly for cover design, layout, or distribution—though...
by Kevin Tumlinson | Nov 3, 2016 | Author How-To & Mindset
Every word you write is meant for someone. All writing has a target audience. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft....
