by Sarah Kuiken | Feb 28, 2023 | Author How-To & Mindset
If you haven’t read Part 1 of this series yet, go back and check it out! We’re sharing the best ways to make your indie author ads stand out in a crowd. Let’s jump right in! Make your ad copy “sticky” This might sound odd, but in marketing, the term “sticky” just...
by Sarah Kuiken | Feb 21, 2023 | Author How-To & Mindset
Hopefully, you already tune into our Self-Publishing Insiders live broadcasts or catch up after the fact on the podcast version. (If you don’t, sign up here to be in the know!) If you do follow Self-Publishing Insiders, you probably saw that Sam Horn joined us a few...
by Sarah Kuiken | Mar 14, 2022 | Author Essentials, Author How-To & Mindset
They say you have to spend money to make money—but that old chestnut is missing a crucial word. Really, it should say that you have to spend money wisely to make money. Not all advertising investments are created equal, and indie author marketing is no exception....
