Enroll now in the 9th Annual Smashwords End of Year Sale 2025!
Enrollment is open for the 9th annual Smashwords End of Year Sale, starting December 8 and running through the end of day January 1. The enrollment deadline is December 4, so enroll now so you don’t miss your chance to participate in what we expect to be another record-breaking sale.
Ever since Draft2Digital began distributing ebooks into the Smashwords store three years ago, every Smashwords super sale has broken prior records. The most recently completed Smashwords July Summer/Winter sale experienced a 35% surge in sales.
If you’ve never participated in a Smashwords super sale, now would be a great time to join the fun. Our super sales are world famous as the world’s largest ebook sales. For each super sale event, tens of thousands of indie authors join together to show their appreciation to indie readers by offering deep discounts on over 100,000 titles. Smashwords super sales celebrate indie ebooks, the authors who create them, and the readers who love them.
Enroll today before the December 4 deadline!
The sale runs December 8th through end-of-day January 1st!
How to Enroll Your Books
- Make sure you’re logged in to your D2D account
- Look for the enrollment message on your My Books dashboard (you can’t miss it)
- Click the “Choose A Discount” button to get started
Pricing control
You have two discounting options when it comes to enrolling your books in Smashwords super sales: One-Click Sale Pricing or Advanced Sale Pricing.
The One-Click Sale Pricing option is a simple way to choose a single discount level and have it applied to all your books distributed to Smashwords. You can choose discounts of 25%, 50%, 75%, or even 100% off (free).
The Advanced Sale Pricing option allows you to offer the same discount levels as the One-Click option, but do so book-by-book. This option is useful for authors who may want to provide a deep discount on a series starter, and less discount applied to follow-on titles or to a box set.
To be more successful: Promote, Discount, and Collaborate!
- Promote to your readers —Celebrate the sale and promote it to your readers by using hashtags #EOYSale25 and #Smashwords in your social media. We’ve provided resources on the Sale Page after you’ve enrolled for you to download including attractive promo images and “swipe copy” (also included in the post below) to use on social media, your website, and within your author newsletter.
- Discount your series starters – Readers love series! If you write series, consider a deep discount or even a free series starter to motivate readers to give your series a try.
- Collaborate with your fellow authors – Work with your author friends to promote each other. A brief suggestion on social media and/or your author newsletter saying something like, “If you enjoy my books, check out books by [Awesome Author] on sale now in the Smashwords End of Year Sale!” Your readers will appreciate your suggestion because they trust you, your author friends will love you even more, and the season’s merriness will spread!
- Use direct hyperlinks – If you’re promoting a specific participating title, provide readers a hyperlink pointing directly to its book page at Smashwords. If you’re promoting a specific author, link to the author page. Same logic if you’re promoting a publisher representing many authors. If you’re promoting the sale in general, the direct hyperlink to the sale page is smashwords.com/sale.
Keep in Mind
- The deadline to join the sale is December 4th at 5 p.m. Central. It’s a good idea to enroll early because you can change the level of discounting or switch from One-Click Sale Pricing to the Advanced Sale Pricing option prior to the deadline. Once the enrollment deadline hits, books can no longer be added or removed from the sale.
- The discount levels you set are only for the Smashwords store and will not impact your retail prices at other stores. This means you will NOT use the promotion tab on your dashboard to set prices for any Smashwords sale. Price changes will automatically apply at the Smashwords store only once the sale begins.
- Note that discounts that drop a book’s price lower than $0.99 will result in that book being priced at free during the sale. Keep this in mind while setting your discounts.
Swipe Copy for the End of Year Sale 2025
Here are some text templates (or “copy”) that you can “swipe” to use in your marketing. You can use them as is or update them, but please remember to change “My Book Title” to the title of one of your books.
Email Copy
Hi!
I’m excited to announce that my book, My Book Title, will be available as part of the Smashwords 2025 End of Year Sale! This is a chance to get my book, along with books from many other great authors, at a promotional discount.
You can find the promo here: http://smashwords.com/sale
If you wouldn’t mind lending a hand to me and the other indie authors taking part in this sale, you can share this promo with your friends and family. Just forward this email to anyone who would love a chance to find their next favorite book!
Thank you for your help and support!
Happy reading!
Social Media – Specific Book Promo
I’m excited to announce my book, My Book Title, is part of the Smashwords 2025 End of Year Sale! Find your next favorite book at http://smashwords.com/sale and follow @smashwords for more promos like this! #EOYsale25 #ebook #sale #books2read #indiebooks
Social Media – All Books on Sale
Find my ebooks and a wide collection of great indie titles as part of the Smashwords 2025 End of Year Sale! Check out http://smashwords.com/sale before the end of the month and follow @smashwords for more promos like this! #EOYSale25 #ebook #sale #books2read #indiebooks
Social Media – Longer Social Post
My Book, My Book Title, is available as part of the Smashwords 2025 End of Year Sale!
Take advantage of amazing promotions on thousands of indie titles throughout December. Find your next favorite book at http://smashwords.com/sale
Be sure to bookmark Smashwords for more great book promos and the largest indie bookstore on the internet! #EOYSale25 #smashwords #ebook #sale #books2read #indiebooks
Here are some text templates (or “copy”) that you can “swipe” to use in your marketing. You can use them as is or update them, but please remember to change “My Book Title” to the title of one of your books.
If you have any questions, you can connect with the industry’s best author support through our Contact Us form.
Happy Publishing!
The Draft2Digital Team