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Author Marketing 101: Part 2—Advanced Approaches

Posted by: Kevin Tumlinson in How-To, Knowledge Base, Marketing & Promotion, Pro Publishing 8 months, 1 week ago

Author Marketing 101: Part 1—The Absolute Basics

Posted by: Kevin Tumlinson in How-To, Knowledge Base, Marketing & Promotion 8 months, 2 weeks ago

The Pocket Guide to eBook Layout

Posted by: Kevin Tumlinson in Feature Highlight, Formatting & Conversion, How-To, Knowledge Base, Pro Publishing 9 months, 1 week ago

Formatting your book for eBook distribution can seem complicated, but there are some best practices that will make things easier. The important thing to remember: Formatting your eBook is about giving your readers a good experience, regardless of what device they read on.

The 4 R's of Ranking a Book with Category Selection

Posted by: Kevin Tumlinson in How-To, Marketing & Promotion, Pro Publishing, Special Guest Post 9 months, 3 weeks ago

When is it time to go wide?

Posted by: Kevin Tumlinson in Marketing & Promotion, Pro Publishing, The Business Side of Things 9 months, 4 weeks ago

Deciding between exclusivity and wide distribution can be a challenge. Like every other part of your author business, distribution should be handled strategically. You’ll want to look at the goals and needs of your business to determine the best plan—and it’s best not to assume that any one plan is better by default. In this week’s post, we’ll look at reasons why you might choose one strategy over another, and decide when exactly is a good time to go wide.

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