by Kevin Tumlinson | Mar 27, 2018 | Author How-To & Mindset
There are a few mainstay bits of marketing wisdom that every author gets from day one. Email mailing lists are usually the number one prescribed marketing tip. A close number two, though, is “get as many reviews as you can.” There may be some debate as to whether...
by Kevin Tumlinson | Oct 23, 2017 | Author How-To & Mindset
In Part 1 of this two-part series, we talked about why street teams are a nutritious part of your healthy author strategy. In Part 2, we’re going to dive into some best practices for putting your street team to work on your behalf. How to Use Your Street Team Now that...
by Kevin Tumlinson | Oct 16, 2017 | Author How-To & Mindset
Street teams, beta readers, first readers—there are a lot of names for this group of loyal followers who volunteer to help authors do their work better and faster. Regardless of what you call them, though, a street team can be an invaluable part of your author...
by Kevin Tumlinson | Jul 5, 2017 | Author How-To & Mindset
One of the handiest tools in an author’s marketing toolkit is the reader review. In fact, gathering reviews for your work may be the best marketing move you can make—and a far better strategy than most other marketing approaches. Asking for reviews, however, can be an...
by Kevin Tumlinson | Mar 15, 2017 | Author How-To & Mindset
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine. This week we’re going to look at the scams and...