by Kevin Tumlinson | Jul 5, 2017 | Author How-To & Mindset
One of the handiest tools in an author’s marketing toolkit is the reader review. In fact, gathering reviews for your work may be the best marketing move you can make—and a far better strategy than most other marketing approaches. Asking for reviews, however, can be an...
by Kevin Tumlinson | Oct 26, 2016 | Author How-To & Mindset
If you’ve been in self-publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to. This week, we’re taking a look...
by Kevin Tumlinson | Sep 6, 2016 | Author How-To & Mindset
A book can be a tangible indicator of your authority on a topic—but a book on the shelf doesn’t make much of an impact. Well-crafted book descriptions will prompt readers to pick up your work so it can start changing their life. Last week we took a deep dive look into...
by Kevin Tumlinson | Aug 24, 2016 | Author How-To & Mindset
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than your book descriptions. We’ve talked about descriptions before. You may call it a ‘blurb’ or ‘back...