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Viewing posts tagged best practices

Sales Tools - The Product Description

Posted by: Joshua Unruh in Marketing & Promotion 3 years ago

Sales Tools - The Cover

Posted by: Joshua Unruh in Marketing & Promotion 3 years ago

Never judge a book by its cover, or so the saying goes. Except we all do it all the time! And, as commercial authors, we actually want people to judge our books by the cover. That’s why we spend so much time and money on them (or ought to). But are there any guidelines to covers that will make them the most effective sales tool they can be?

Sales Tools - The Title

Posted by: Joshua Unruh in Marketing & Promotion 3 years ago

A title. Every book has one. It’s often the first thing that could grab a potential reader. But how do you know when you’ve found a good one? Should it be clever? Informative? Provocative? All of the above? And how should a self-published author best leverage the book’s title as an effective sales tool?

The Self-Publishing Gamble

Posted by: Joshua Unruh in Marketing & Promotion 3 years, 1 month ago

There is an oft-repeated comparison between self-publishing and staking wild gambles on casino games like slot machines or roulette. The thinking goes that once you publish, you’ve paid your money and all you can do is trust your luck. This isn’t new thinking. It’s also been said of traditional publishing for years.

Beautiful Formatting

Posted by: Joshua Unruh in Formatting & Conversion 3 years, 1 month ago

Formatting. Would I be too dramatic in declaring it the bane of the self-published author’s existence? It is literally the first thing you have to do if you want to publish your book. And if the book is formatted poorly, it could kill any interest before a single word is read. So you have to format. And you have to format well. But how? And with what? Will it cost a fortune? What are my options? Read on to find out…

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