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The Costs of Self-Publishing 101 - Covers

Posted by: Joshua Unruh in The Business Side of Things 3 years, 1 month ago

Brand new self-published authors are going into business for themselves, and that business is selling books. Mediocre covers cost you money in sales, that’s a fact. While it’s hard to overestimate the importance of a cover, it’s also hard to overestimate the value of each dollar when you’re starting a new business. So what’s a good cover worth to a newly minted self-published author?

Sales Tools - The Product Description

Posted by: Joshua Unruh in Marketing & Promotion 3 years, 2 months ago

Sales Tools - The Cover

Posted by: Joshua Unruh in Marketing & Promotion 3 years, 2 months ago

Never judge a book by its cover, or so the saying goes. Except we all do it all the time! And, as commercial authors, we actually want people to judge our books by the cover. That’s why we spend so much time and money on them (or ought to). But are there any guidelines to covers that will make them the most effective sales tool they can be?

Sales Tools - The Title

Posted by: Joshua Unruh in Marketing & Promotion 3 years, 2 months ago

A title. Every book has one. It’s often the first thing that could grab a potential reader. But how do you know when you’ve found a good one? Should it be clever? Informative? Provocative? All of the above? And how should a self-published author best leverage the book’s title as an effective sales tool?

The Self-Publishing Gamble

Posted by: Joshua Unruh in Marketing & Promotion 3 years, 3 months ago

There is an oft-repeated comparison between self-publishing and staking wild gambles on casino games like slot machines or roulette. The thinking goes that once you publish, you’ve paid your money and all you can do is trust your luck. This isn’t new thinking. It’s also been said of traditional publishing for years.

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