Viewing posts tagged best practices
Author Overhead, Pt. 2
Posted by: Kevin Tumlinson in Knowledge Base, Marketing & Promotion, Pro Publishing, The Business Side of Things 3 years, 4 months ago
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine.
Author Marketing 101: Part 3 — Best Practices
Posted by: Kevin Tumlinson in Knowledge Base, Marketing & Promotion, Pro Publishing, The Business Side of Things 3 years, 6 months ago
Let’s be absolutely clear: There is no one, right way to market your work.
Author Marketing 101: Part 2—Advanced Approaches
Posted by: Kevin Tumlinson in How-To, Knowledge Base, Marketing & Promotion, Pro Publishing 3 years, 6 months ago
Author Marketing 101: Part 1—The Absolute Basics
Posted by: Kevin Tumlinson in How-To, Knowledge Base, Marketing & Promotion 3 years, 6 months ago
When is it time to go wide?
Posted by: Kevin Tumlinson in Marketing & Promotion, Pro Publishing, The Business Side of Things 3 years, 8 months ago
Deciding between exclusivity and wide distribution can be a challenge. Like every other part of your author business, distribution should be handled strategically. You’ll want to look at the goals and needs of your business to determine the best plan—and it’s best not to assume that any one plan is better by default. In this week’s post, we’ll look at reasons why you might choose one strategy over another, and decide when exactly is a good time to go wide.
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