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Viewing posts tagged best practices

Define Your Ideal Reader

Every word you write is meant for someone. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft. Knowing who you’re writing for will help you get better at this—and as a side benefit, it will help you in marketing your work as well.

How to build your author platform (starting where you are)

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

Capture Readers With Better Book Descriptions (For Fiction)

A good book description captures the reader, and won't let them go—like an octopus with dependency issues.There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.

The Costs of Self-Publishing 101 - Marketing Part 2: Execution

Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.

The Costs of Self-Publishing 101 - Taxes

Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. I’m here to give you some very general financial planning advice for the self-published author.