by Kevin Tumlinson | Sep 6, 2016 | Author How-To & Mindset
A book can be a tangible indicator of your authority on a topic—but a book on the shelf doesn’t make much of an impact. Well-crafted book descriptions will prompt readers to pick up your work so it can start changing their life. Last week we took a deep dive look into...
by Kevin Tumlinson | Aug 24, 2016 | Author How-To & Mindset
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than your book descriptions. We’ve talked about descriptions before. You may call it a ‘blurb’ or ‘back...
by Kevin Tumlinson | Oct 13, 2015 | Author How-To & Mindset, Features & Walk-Thrus
One of the most common questions we’re asked by writers considering our service is, “What will you do to help me promote my book?” That expectation surprised us at first; we’re not a publisher, we’re a distributor, and traditionally the only promotion a publisher...
by Joshua Unruh | Aug 18, 2015 | Author How-To & Mindset
Hopefully, after last week’s post, you have a better grasp of the concept of intentional branding. Now we can transition to using Strategic Branding to your advantage. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively...
by Joshua Unruh | Aug 11, 2015 | Author How-To & Mindset
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then...
by Joshua Unruh | Aug 4, 2015 | Author How-To & Mindset
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author....