Making Yourself the Brand

Making Yourself the Brand

With the epic growth of indie publishing, many authors find themselves struggling with how to differentiate their work and their brand in a sea of similar books. This presents a marketing challenge that can be difficult to overcome—impacting everything from the choice...
Writing to Your Goals

Writing to Your Goals

This week’s guest post on writing to your goals                            comes to you from Shivani Bhargava, CEO and Founder of TheRightMargin. Remember when you grew up having Romantic notions about what made good writing? Something like… I have to be...
Author Overhead, Pt. 2

Author Overhead, Pt. 2

Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine. This week we’re going to look at the scams and...
Author Overhead, Pt. 1

Author Overhead, Pt. 1

One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to cover overhead and pay directly for cover design, layout, or distribution—though...