Let’s be absolutely clear: There is no one, right way to market your work. That said, there are some things that will help make marketing your work easier. In this week’s post we’re taking a look at some of the best practices of author marketing. Do...

Everything you read in last week’s post is meant to more or less get you to a base level of marketing performance. You could start and stop right there and do pretty well for yourself. But let’s take things just a smidge further. This week we’re talking about some...

Marketing is a touchy subject for a lot of authors. Some have the mad skills of a marketing-savvy guru. Some wonder if it’s enough to be on ‘the Facebook.’ Most fall somewhere in the middle. But regardless of where you are on the spectrum, there are strategies you can...