Blog

Define Your Ideal Reader

Every word you write is meant for someone. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft. Knowing who you’re writing for will help you get better at this—and as a side benefit, it will help you in marketing your work as well.

How to build your author platform (starting where you are)

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

Use Pre-Orders to Build Buzz (and Test Marketing)

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

The Psychology of Book Titles

What’s in a name? It’s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect title for a work is about more than finding something that sounds cool—it’s a shorthand communication with the reader, encouraging them to pick up, purchase, and read your work.

The Psychology of a Good Book Cover