Enroll now in the 8th Annual Smashwords End of Year Sale 2024!
It’s hard to believe, but it’s been two years since Draft2Digital began distributing ebooks into the Smashwords store. Since then, every Smashwords sale has gotten bigger and better. Let’s break records with the 8th Annual Smashwords End of Year Sale, running December 12th – January 1st, and make this the world’s largest indie ebook sale ever!
How to Enroll Your Books
- Make sure you’re logged in to your D2D account
- Look for the enrollment message on your My Books dashboard (you can’t miss it)
- Click the “Choose A Discount” button to get started
Pricing control
You now have two discounting options when it comes to enrolling your books in Smashwords super sales: One-Click Sale Pricing or Advanced Sale Pricing.
The One-Click Sale Pricing option is a simple way to choose a single discount level and have it applied to all your books distributed to Smashwords. You can choose discounts of 25%, 50%, 75%, or even 100% off (free).
The Advanced Sale Pricing option allows you to discount book-by-book. This option is useful for authors who may want to provide a deep discount on a series starter, and less discount applied to follow-on titles or to a box set.
To be more successful: Promote, Discount, and Collaborate!
- Promote to your readers —Celebrate the sale and promote it to your readers by using hashtags #EOYSale24 and #Smashwords in your social media. We’ve provided resources on the Sale Page for you to download including attractive banners, buttons, badges, and swipe copy to use on social media, your website, and within your author newsletter.
- Discount your series starters – Readers love series! If you write series, consider a deep discount or even a free series starter to motivate readers to give your series a try.
- Collaborate with your fellow authors – Work with your author friends to promote each other. A brief suggestion on social media and/or your author newsletter saying something like, “If you enjoy my books, check out books by [Awesome Author] on sale now in the Smashwords End of Year Sale!” Your readers will appreciate your suggestion because they trust you, your author friends will love you even more, and the season’s merriness will spread!
- Use direct hyperlinks – If you’re promoting a specific participating title, provide readers a hyperlink pointing directly to its book page at Smashwords. If you’re promoting a specific author, link to the author page. Same logic if you’re promoting a publisher representing many authors. If you’re promoting the sale in general, the direct hyperlink to the sale page is smashwords.com/shelves/promos.
Keep in Mind
- The deadline to join the sale is December 10th at 5 p.m. Central. It’s a good idea to enroll early because you can change the level of discounting or switch from One-Click Sale Pricing to the Advanced Sale Pricing option prior to the deadline. Once the enrollment deadline hits, books can no longer be added or removed from the sale.
- The discounts at Smashwords are applied via coupon codes, and only apply to the Smashwords Store. In other words, the discount levels you set for the sale are for the Smashwords store only and will not impact your retail prices at other stores. To date, no retailer to our knowledge has ever price-matched a book in a Smashwords super sale.
- If you don’t want any of your books priced at free during the sale, note that discounts that drop a book’s price lower than $0.99 will result in that book being priced at free during the sale. Keep this in mind while setting your discounts.
Swipe Copy for the End of Year Sale 2024
Email Copy
Hello, Readers!
I’m excited to announce that my book, My Book Title, will be available as part of a promotion on Smashwords through January 1 as part of their 2024 End of Year Sale! This is a chance to get my book, along with books from many other great authors, at a discount so you can get right to reading.
You will find the promo here starting on December 12, so save the link:
https://www.smashwords.com/shelves/promos/Please share this promo with friends and family. You can even forward this email to the avid readers in your life!
Thank you for your help and support!
Happy reading!
Social Media BEFORE December 12
I’m excited to announce my book, My Book Title, will be promoted on @Smashwords as part of their 2024 End of Year Sale starting on December 12! Be sure to follow me for more updates and links to the promotion for my books and many more! #SmashwordsEoYSale #Smashwords
Social Media Promoting a Specific Book BETWEEN December 12 – January 1
Now is your best chance to find my book, My Book Title, available for a promotional price at @Smashwords as part of their 2024 End of Year Sale! Find my book and many more at https://www.smashwords.com/shelves/promos/ through January 1! #SmashwordsEoYSale #Smashwords
Social Media Promoting All Your Books are On Sale BETWEEN December 12 – January 1
Now is your best chance to find my entire ebook collection for a promotional price at @Smashwords as part of their 2024 End of Year Sale! Find my books and many more at https://www.smashwords.com/shelves/promos/ through January 1! #SmashwordsEoYSale #Smashwords
Here are some text templates (or “copy”) that you can “swipe” to use in your marketing. You can use them as is or update them, but please remember to change “My Book Title” to the title of one of your books.
If you have any questions, you can connect with the industry’s best author support at support@draft2digital.com.
Happy Publishing!
The Draft2Digital Team