{"id":765,"date":"2015-05-26T11:00:00","date_gmt":"2015-05-26T11:00:00","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2015\/05\/26\/sales-tools-the-title\/"},"modified":"2022-06-13T17:42:30","modified_gmt":"2022-06-13T22:42:30","slug":"sales-tools-the-title","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/sales-tools-the-title\/","title":{"rendered":"Sales Tools – The Title"},"content":{"rendered":"

A title. Every book has one. It\u2019s often the first thing that could grab a potential reader. But how do you know when you\u2019ve found a good one? Should it be clever? Informative? Provocative? All of the above? And how should a self-published author best leverage the book\u2019s title as an effective sales tool?<\/p>\n

As you may recall from the last post<\/a>, I insisted that there are only three basic sales tools available to any author on any given book. They were:<\/p>\n

    \n
  1. The Title<\/li>\n
  2. The Cover<\/li>\n
  3. The Product Description<\/li>\n<\/ol>\n

    Now, obviously, this neglects all manner of book marketing and platform building. But that\u2019s why I stress that these are the most basic and, therefore, universal.<\/p>\n

    You may also recall that I said of these three sales tools, one has to set the tone of the story, one has to tell the potential reader exactly what the story is about, and one is allowed to be clever. So which one of these jobs does the title do?<\/p>\n

    The horrible truth is: It depends.<\/i><\/p>\n

    Nonfiction Sales Tools<\/h2>\n

    It depends on whether you\u2019re a fiction writer or a nonfiction writer. If you\u2019re a nonfiction writer, then your title\u2019s job is almost certainly to tell potential readers exactly what they can expect. Check out the top five nonfiction books on the biggest online seller of ebooks as of this post\u2019s writing:<\/p>\n