{"id":745,"date":"2015-07-21T11:00:00","date_gmt":"2015-07-21T11:00:00","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2015\/07\/21\/the-costs-of-self-publishing-101-marketing-part-2-execution\/"},"modified":"2022-06-07T22:25:09","modified_gmt":"2022-06-08T03:25:09","slug":"the-costs-of-self-publishing-101-marketing-part-2-execution","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/the-costs-of-self-publishing-101-marketing-part-2-execution\/","title":{"rendered":"The Costs of Self-Publishing 101 – Marketing Part 2: Execution"},"content":{"rendered":"

Last week<\/a>, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you\u2019ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive \u2013 covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public \u2013 it doesn\u2019t have to start out all-encompassing.<\/p>\n

In today\u2019s post, we\u2019ll take a look at the most basic ways your brand must be executed as a self-published author today. There are a million ways to make a brand work for you, but these are square one. Self-published authors and avid readers of all-things-indie primarily exist in a digital space. So you can imagine that the first two ways you should apply your brand are two of the first nigh ubiquitous ways the web is used: websites and email.<\/p>\n

Web Spinning<\/h2>\n

Let me say it plainly: you need a website. Pure and simple, no two ways about it. More to the point, you need a website that\u2019s on-brand. Just like the brand, while there are a million things websites can <\/b>do, you really only need<\/b> it to do a small number of those things.<\/p>\n

A barebones author website that does everything you need it to do will have the following:<\/p>\n