{"id":735,"date":"2015-10-13T11:00:00","date_gmt":"2015-10-13T11:00:00","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2015\/10\/13\/feature-highlight-automated-end-matter\/"},"modified":"2023-01-04T11:04:22","modified_gmt":"2023-01-04T17:04:22","slug":"feature-highlight-automated-end-matter","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/feature-highlight-automated-end-matter\/","title":{"rendered":"Feature Highlight &#8211; Automated End-matter"},"content":{"rendered":"<p>One of the most common questions we\u2019re asked by writers considering our service is, \u201cWhat will you do to help me promote my book?\u201d That expectation surprised us at first; we\u2019re not a publisher, we\u2019re a distributor, and traditionally the only promotion a publisher would expect from a distributor is availability. End-matter is not where the minds of authors go when they think of promotional tools.<\/p>\n<p>We certainly take care of that. We make it easy for a self-published author to go wide, no matter how large her catalog. We let you know when your book is live, we provide direct links to your book on each of your selected stores, and we make sure every listing or delisting or metadata change propagates to <i>all<\/i> of your selected stores quickly and accurately.<\/p>\n<p>That could have been our only answer, and it would have been a reasonable one. We also do some boring technical work on the back end that can do a <i>lot<\/i> to help get your book discovered. We generate impeccable ebook files and embed important metadata like series information and search keywords in a way that will most effectively help readers find your book when searching the digital stores.<\/p>\n<p>That\u2019s not a very exciting answer, either. That\u2019s just us doing our jobs. And it\u2019s hard for a writer to <i>see<\/i> those features, even when she\u2019s taking full advantage of them.<\/p>\n<p>Lucky for us, we didn\u2019t stop there. We are always looking for ways to leverage our database and programming skills to the benefit of our authors, and we found one easy, powerful option that will help your books sell more copies and make your job as the publisher much, much easier.<\/p>\n<h3>Promotional End-Matter Pages<\/h3>\n<p>Look in the back of any trade-published book, and chances are good you\u2019ll find some ads. Maybe it\u2019s an About the Author page designed to solidify the author\u2019s personal brand, or a list of other books by this author to convert a single read into a bunch of other sales across the author\u2019s backlist. Or maybe it\u2019s just a one-page promo for the sequel of this book, trying to capture an interested reader while she\u2019s still caught up in the cliffhanger.<\/p>\n<p><i>We<\/i> looked into all of those things and realized that once we\u2019re converting an author\u2019s book, we already have all of the information needed to make those pages! We know about your other titles, because they\u2019re all in our system. We know the exact store links for each of them. We know which ones are live, which ones are pre-orders, and which ones are unfinished drafts that aren\u2019t ready for advertisement yet.<\/p>\n<p>So we created an optional <a title=\"Add Contributor Bio\" href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/contributor-aaron.jpg\">Contributor Profiles<\/a> page under My Account where you can provide some biographical information for an About the Author page\u2026and that was it. (Click the link to see a screenshot of a sample Contributor Profiles page with all the details filled in.) That\u2019s all we needed from <i>you<\/i> so we could prepare all of these incredibly powerful promotional pages for any book published through us.<\/p>\n<h3>Automating Your Process<\/h3>\n<p>Now, naturally we don\u2019t add anything to your books without your permission. We\u2019re not that kind of company. But we want to make it as easy as possible for you, so we\u2019ve added these tools to the basic publishing process on our site.<\/p>\n<p>If you want to take advantage of one of these pages in your book, go to the Draft2Digital dashboard and add a new book or edit an existing one. The first page in the process is called <a title=\"Acquisitions\" href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/aquisitions.jpg\">Acquisitions<\/a>. That\u2019s where we get all the promotional details about the book. Fill it out or modify it if necessary, then click <b>Save &amp; Continue<\/b>.<\/p>\n<p>That will bring you to the second page in our process: <a href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/layoutpage.jpg\">Layout<\/a>. On the Layout page, you can confirm that we\u2019ve interpreted your document correctly (with the chapter list on the right), but the rest of the page is dedicated to these Automated End-matter pages.<\/p>\n<p>You\u2019ll see a checkbox for each of the types of end-matter pages that we provide. \u201cAlso By\u201d is our name for the \u201cOther books by this author\u201d page. If you check the box, we\u2019ll ask you where you want that page to appear (front of the book, back of the book, or both). If you check the box next to \u201cDedication,\u201d we\u2019ll give you a textbox right there on the page where you can type or paste some dedication text.<\/p>\n<p>Feel free to experiment! None of these changes will be published yet. Check the boxes for any pages you\u2019re interested in, answer the questions associated with those pages (if there are any), and then click <b>Save &amp; Continue<\/b>.<\/p>\n<h3>Reviewing Your Changes<\/h3>\n<p>The third page in our process is Publishing, but you\u2019re not there yet! First we want to give you a chance to review how your ebook looks after our conversion and any end-matter pages have been added. So after Layout you\u2019ll see the Layout Approval page.<\/p>\n<p>Here you can download a copy of the ebook in one of several formats and preview it on your favorite ereader or application. Flip through it, check the formatting, and pay particular attention to the end-matter pages such as <a title=\"About the Author\" href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/inbookabouttheauthorcapture.jpg\">About the Author<\/a>,&nbsp;<a title=\"Also By\" href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/inbookalsoby.jpg\">Also By<\/a>, <a title=\"Teaser\" href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/inbookcaptureofteaser.jpg\">Teaser<\/a>, or the <a title=\"New Release Notification\" href=\"https:\/\/www.draft2digital.com\/static\/blog\/media\/uploads\/End-Matter\/newreleasenotificationsignup.jpg\">New Release Notification<\/a> pages (which we will be talking about a <em>lot<\/em> more in the near future).<\/p>\n<p>If you want to make any changes, you can go back to the Acquisitions or Layout pages and modify the book there. If you see problems in our conversion, you can reach out to our <i>excellent<\/i> customer support team through the Contact page.<\/p>\n<p>It\u2019s as easy as that! Powerful promotional pages for every book in your catalog.<\/p>\n<h3>Store-specific Links in End-Matter<\/h3>\n<p>There\u2019s one more detail I should probably share. These pages are all generated and added to your ebook right there on the Layout page, but the versions you see on the Layout Approval page aren\u2019t the absolute <i>final<\/i> version of the document.<\/p>\n<p>That\u2019s because we have learned a <i>lot<\/i> about the different quirks of all the different digital book stores, so we always start with this generic review copy of your ebook, but we actually process that file and convert it into a customized version every time we deliver it to one of our partner stores.<\/p>\n<p>That means the Apple store gets an Apple-specific version of your ebook. Same for Barnes &amp; Noble and Kobo and all the rest. Mostly we just use that to enforce the various stores\u2019 particular quality control rules or pricing quirks, but there\u2019s one thing we do that\u2019s a lot more exciting for our authors even if they don\u2019t notice it: During the delivery process, we create store-specific links to your other books.<\/p>\n<p>So if you add an Automated End-matter \u201cTeaser\u201d page to book one in your series, advertising book two, that page will include the book cover, the product description, and a link for readers to go find book two online.<\/p>\n<p>In the generic copy that you download during Layout Approval, that link will probably send you to a page on the Draft2Digital website with the promotional information about that book and (on the sidebar) links to all the stores where you\u2019ve distributed that title.<\/p>\n<p>But in the <i>Apple<\/i> version of the book\u2014the copy that we\u2019ll send to Apple to sell to readers through iBooks\u2014that same book will have a slightly different link. Anyone clicking that link from an Apple version will skip straight past the Draft2Digital site, and see book two\u2019s sales page in iBooks. Someone clicking through from a Nook version will be taken directly to the Barnes &amp; Noble website.<\/p>\n<p>We\u2019ll do that for Teaser pages, Also By pages, and any other book links generated in our Automated End-matter pages. No need for you to build multiple copies of the book for each bookstore or maintain landing pages packed with links to all the different storefronts. You can have it all just by checking a box.<\/p>\n<p>Check it out! Take a peek at the feature today, and let us know what you think of it in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common questions we\u2019re asked by writers considering our service is, \u201cWhat will you do to help me promote my book?\u201d That expectation surprised us at first; we\u2019re not a publisher, we\u2019re a distributor, and traditionally the only promotion a publisher would expect from a distributor is availability. End-matter is not where [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":205766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469,462],"tags":[358,187,186,132],"table_tags":[],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","category-features","tag-end-matter-2","tag-end-matter","tag-endmatter","tag-promotion-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feature Highlight - Automated End-matter - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"We want to highlight some of the ways our generated end-matter options can help our authors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/draft2digital.com\/blog\/feature-highlight-automated-end-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature Highlight - Automated End-matter - Draft2Digital | Blog\" \/>\n<meta property=\"og:description\" content=\"We want to highlight some of the ways our generated end-matter options can help our authors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/draft2digital.com\/blog\/feature-highlight-automated-end-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Draft2Digital | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/draft2digital\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-13T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T17:04:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/draft2digital.com\/blog\/wp-content\/uploads\/2015\/10\/Untitled-design-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kevin Tumlinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@draft2digital\" \/>\n<meta name=\"twitter:site\" content=\"@draft2digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Tumlinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/feature-highlight-automated-end-matter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/feature-highlight-automated-end-matter\\\/\"},\"author\":{\"name\":\"Kevin Tumlinson\",\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/#\\\/schema\\\/person\\\/4cdb9f318435fe94137e15a3c0caf342\"},\"headline\":\"Feature Highlight &#8211; 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