{"id":733,"date":"2015-11-12T12:00:00","date_gmt":"2015-11-12T12:00:00","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2015\/11\/12\/feature-highlight-new-release-notifications\/"},"modified":"2023-01-04T11:04:13","modified_gmt":"2023-01-04T17:04:13","slug":"feature-highlight-new-release-notifications","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/feature-highlight-new-release-notifications\/","title":{"rendered":"Feature Highlight – New Release Notifications"},"content":{"rendered":"

One tool we offer that we want our authors to consider is our New Release Notifications tool. Building a mailing list is one of the most important things a self-published author can do to turn her successes into a real career. Discovery is the biggest challenge for any writer, but once you\u2019ve been discovered, it\u2019s critical to keep that new fan engaged.<\/p>\n

Mailing lists are the industry\u2019s most commonly recommended method for securing that relationship. At every opportunity, ask your fans to sign up for your list so you can contact them directly when you have important news for them. It\u2019s the cheapest method with the lowest barrier to entry for keeping a reader you\u2019ve already engaged.<\/p>\n

Best Practices<\/h3>\n

Many authors recommend mailing-list services like Mailchimp<\/a> or AWeber Email Marketing<\/a> to handle this task. You can sign up for an account and send some newsletters out for free, until you reach a certain number of subscribers or mailings. You\u2019ll have to provide some personal information to comply with anti-spam laws, though, and the setup can get pretty technical for someone who\u2019s not already comfortable writing HTML.<\/p>\n

You\u2019ll also need to prepare promotional copy for a signup page in the end-matter of your books (encouraging readers to visit your webpage, where they can sign up), then a landing page on your website to capture those addresses, and (for best results) some sort of sign-up incentives and regular, engaging content to send your subscribers in between book releases.<\/p>\n

We\u2026can\u2019t help you with all of that. Not yet. And we do <\/i>recommend all of that as the industry\u2019s best practice. But not every author has the time or technical skills or money required to do it all while they\u2019re also managing social media, marketing initiatives, accounting, and, you know, writing the next book.<\/p>\n

As usual, that\u2019s where Draft2Digital comes in. While we can\u2019t help you with a full newsletter, we can<\/i> offer you a next-best alternative that costs no money and only enough time to check a box on our website.<\/p>\n

New Release Notifications<\/h3>\n

Starting now, you\u2019ll see a new option on the Layout page whenever you edit a book at Draft2Digital. Not only will we provide you with easy, one-click store-specific Also By pages, teasers, and About the Author pages<\/a>, but we will also embed a New Release Notifications sign-up page in the back of your book if you ask for one.<\/p>\n

Readers who click the link on that page will end up at a new landing page on our reader-facing service, Books2Read.com<\/a>. They\u2019ll have the option of choosing their favorite bookstore, and we\u2019ll record their email address for future use.<\/p>\n

What use? New release notifications, of course! Since this service is integrated directly with your Draft2Digital account, the next time you schedule a pre-order or release a new book, we will automatically send an announcement email to everyone who opted in to your list. Not only that, but we will send store-specific announcements to everyone who told us their preference, and we\u2019ll make sure we send the notice as soon as the book is live<\/i> on that particular store (and not a moment sooner)!<\/p>\n

Just in Time for Christmas<\/h3>\n

To make sure that your shiny, new mailing lists get a quick boost, we\u2019re making it available just as you all go into your big, holiday pushes. At the time of year when the most ebooks, ereaders, and gift cards are being sold and, therefore, the most new eyes are landing on your work, you\u2019ll have another simple tool to convert those new readers into diehard fans. Diehard fans who will get an email automatically when you make your next <\/i>new release or pre-order. Happy Holidays!<\/p>\n

Cool, huh? Sure, it\u2019s not full mailing list support, but it\u2019s a huge step in the right direction, and it costs no time and no money at all. That\u2019s important, because self-publishing shouldn\u2019t be a day job, and we\u2019re doing everything we can to help.<\/p>\n","protected":false},"excerpt":{"rendered":"

One tool we offer that we want our authors to consider is our New Release Notifications tool. Building a mailing list is one of the most important things a self-published author can do to turn her successes into a real career. Discovery is the biggest challenge for any writer, but once you\u2019ve been discovered, it\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":205769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[462,464],"tags":[135,110,109,375,111,376],"table_tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-kb","tag-best-practices","tag-email-marketing","tag-mailing-list","tag-new-release-notification","tag-newsletter","tag-nrn"],"yoast_head":"\nFeature Highlight - New Release Notifications - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Building a mailing list is one of the most important things a self-published author can do, and our New Release Notifications can help!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/draft2digital.com\/blog\/feature-highlight-new-release-notifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature Highlight - 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