{"id":723,"date":"2016-10-05T14:11:20","date_gmt":"2016-10-05T14:11:20","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2016\/10\/05\/the-psychology-of-book-titles\/"},"modified":"2022-06-13T19:26:06","modified_gmt":"2022-06-14T00:26:06","slug":"the-psychology-of-book-titles","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/the-psychology-of-book-titles\/","title":{"rendered":"The Psychology of Book Titles"},"content":{"rendered":"

What\u2019s in a name? It\u2019s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect book titles for your works is about more than finding something that sounds cool\u2014it\u2019s a shorthand communication with the reader, encouraging them to pick up, purchase, and read your work.<\/p>\n

Last week, we went over the psychology of covers<\/a>, but they are not the only customer-facing introductions to your book. Names are an important psychological tool. They give us a means of reference, allowing us to communicate easier.<\/p>\n

Imagine constantly trying to explain to someone that for breakfast this morning you ate \u201ca long yellow fruit, the contents of a ceramic container filled with processed grains, sugar, and large mammalian lactate, and high-temperature water infused with ground remnants of a roasted bean grown in a tropical region,\u201d served in a ceramic cylinder.<\/p>\n

Mmm-mmm, good!<\/p>\n

We name things so that we don\u2019t have to explain things.<\/b> And that same philosophy holds true when we\u2019re naming our books.<\/p>\n

\u201cWhat\u2019s your book about?\u201d<\/h3>\n

That could be the single most frightening question an author can be asked about their work, and with good reason\u2014it took us a whole book<\/i> to explain the idea the first time. Now you want us to boil it down to a sentence?<\/p>\n

Having that \u2018business card synopsis\u2019 for your book is an important part of being able to market it, but it\u2019s also a huge help in naming the book itself. In fact, to completely make up a statistic<\/i>, 90% of the time if you can explain the book in one sentence then you likely already have a title.<\/p>\n

Consider these examples:<\/p>\n

    \n
  • A young girl is forced to participate in an annual life-or-death contest designed to keep the remains of human society under the control of a corrupt government: The Hunger Games<\/b><\/li>\n
  • A murder in the Louvre and cryptic clues found in some of Leonardo da Vinci’s most famous paintings lead to the discovery of a religious mystery that could rock the very foundations of Christianity: The DaVinci Code<\/b><\/li>\n
  • A young boy is conscripted into military service and trained to face an alien threat through a series of high-tech strategy and combat games that are a little too real: Ender\u2019s Game<\/b><\/li>\n
  • A botanist astronaut is accidentally left behind on a mission to Mars, and must survive as the sole human on the Martian surface for a year: The Martian<\/b><\/li>\n<\/ul>\n

    Notice that in the description of each book we never actually mention<\/i> the title, but it is derived from the central focus of the book itself. In the case of \u2018Ender\u2019s Game\u2019 and \u2018The Martian,\u2019 the titles are a little ironic (no spoilers). But all four titles above more or less sum up the ultimate, underlying subject of each book.<\/p>\n

    Knowing what the book is about gives us a source for drawing out a title.<\/b><\/p>\n

    You\u2019ll also note that the titles aren\u2019t necessarily explicit<\/i>. Simply writing \u201cThe Hunger Games\u201d on a sheet of paper won\u2019t tell anyone the full story. But that leads to another bit of psychology for us to consider.<\/p>\n

    Book Titles Should Pique Our Curiosity<\/h3>\n

    The common trait you\u2019ll notice amongst all four of the titles above is that even though they never expressly tell us what the book is about, they give us just enough detail to make it intriguing.<\/p>\n

    In other words, they make us want<\/i> to know what the book is about.<\/p>\n

    We want to know what \u201chunger games\u201d are. We\u2019re curious what a \u201cDaVinci code\u201d might be. We\u2019re interested in learning how \u201cEnder\u2019s game\u201d might play out. And we\u2019re fascinated to learn more about \u201cthe Martian.\u201d<\/p>\n

    Each of these titles sets us up with both a sneak peek and a question: \u201cWhat does the author mean by X?\u201d<\/p>\n

    When it comes to titles, the job is to set up the story while also creating an open loop<\/i>.<\/b><\/p>\n

    If you\u2019ve spent any time studying marketing techniques, you may have come across the term \u2018open loop,\u2019 usually as it relates to email marketing. The basic idea is that you are asking the reader a compelling question that only you can answer<\/b>, but to get the answer they have to stick around for the next email. Or, for us authors, they have to open your book and read through to the end.<\/p>\n

    Open loops can include everything from cliff-hangers to plot points, within the story of the book. You\u2019ll also find them handy outside<\/i> the book\u2014using them in your back cover copy and, more to the point, in the title of the book itself.<\/p>\n

    Consider The Girl on the Train<\/b>. The title immediately sets the tone of the book\u2014it even gives us a setting. It tells us there\u2019s a girl, but doesn\u2019t go out of its way to tell us who the girl is<\/i>. It leaves us with a few open questions: Who is this girl, why is she on a train, and what happened to her?<\/p>\n

    That\u2019s three open loops in one title\u2014that\u2019s not bad at all.<\/p>\n

    Those open loops pique our curiosity, and in general they will intrigue us enough to pick up the book and read on.<\/p>\n

    I say \u2018in general,\u2019 because it\u2019s important to realize that not every title or open loop will connect with every reader. But the goal here is to connect with your specific<\/i> reader anyway.<\/p>\n

    We\u2019ll explore determining and writing to your ideal reader<\/b> in a future post (see that open loop there?), but for now it\u2019s enough to say that your title should be designed to reel in the reader who will enjoy your book most.<\/p>\n

    Don\u2019t spend any time at all on worrying over whether your title will appeal to the masses\u2014it won\u2019t. There will always be a group of readers who won\u2019t find your title intriguing or inviting at all, and the best label for that group is \u2018not my reader.\u2019<\/p>\n

    Concentrate on crafting a title that will snare the kind of reader you\u2019re aiming to reach, and let everyone else go find a book better suited to their tastes.<\/p>\n

    Set the Tone with Your Book Titles<\/h3>\n

    This is trickier, because it’s subtle. The title of your book should set the tone for the type of story you are telling.<\/p>\n

    Think about The Silence of the Lambs<\/b>. That may be the single greatest tone-setting title of all time, because without knowing a thing about the story, you\u2019re already experiencing a slight chill down your spine. We may not all have direct exposure to lambs, in our daily lives, but nearly everyone, when thinking of a lamb, will think of their innocent and joyful bleating. It\u2019s almost impossible to think of a lamb without also hearing that sound in your head. So when we think of them going silent, it feels wrong to us.<\/p>\n

    This is because of a psychological state known as cognitive dissonance<\/i>\u2014meaning an inconsistency in thoughts, beliefs, and attitudes when compared to observable behavior. Basically, when our expectations are disrupted, we experience cognitive dissonance, and that makes us uncomfortable.<\/p>\n

    In terms of The Silence of the Lambs<\/b>, that discomfort translates as something eerie and frightening. It builds suspense right from the start.<\/p>\n

    When choosing your title, you\u2019ll want to consider your audience, and you\u2019ll want your title to either meet the expectations of that audience or disrupt them in a calculated way. Controlling the expectations of your reader is how you control tone, and it can be done in just a few words.<\/p>\n

    Consider every Nicholas Sparks novel ever<\/i>.<\/p>\n

    Ok, now let\u2019s narrow it down to The Notebook<\/b>.<\/p>\n

    This title could go either way\u2014it could be a tale filled with stories of love and romance, but it could also be dark and forbidding. Without dropping any spoilers, I\u2019m just going to say that there are elements of both throughout this novel. But it\u2019s the intriguing and subtle question<\/i> of the title that really sets the tone. We want to know, \u201cWhat\u2019s the story with this notebook? What\u2019s in the notebook? Is it good? Is it bad? Will I cry?\u201d<\/p>\n

    You may not even be a fan of romance as a genre, and you might still pick up this book just to find the answers to those questions (I did).<\/p>\n

    But the title itself sets a tone, and it does it in just two words. Actually, it does it in one word in particular.<\/p>\n

    The word \u2018notebook\u2019 is shorthand for conjuring up all sorts of imagery. We instinctively think of a notebook as containing personal insights, secrets, quick notes that may be indecipherable. The word conjures up a sense of mystery and intrigue, but it also says \u201cpersonal and private.\u201d All of that plays into the tone of the story, and so the title does a great job of pulling in a reader looking to have that experience.<\/p>\n

    The right cover image doesn\u2019t hurt either, of course.<\/p>\n

    A Note About Non-Fiction Book Titles<\/h3>\n

    So far we\u2019ve talked in terms of fiction book titles, but all of this applies to non-fiction authors as well. You should be able to sum up your book in a sentence, and you should certainly want to intrigue your readers enough to pick the book up and read it. The tone may not vary quite as much as it does with fiction work, but you still want to convey to your reader whether your book is dire serious, tongue-in-cheek, or \u201ca difficult subject made reader friendly.\u201d<\/p>\n

    As you think about your ideal reader, the thing to keep in mind is that your book is solving a problem for them. So your title needs to focus on the problem-solution set.<\/p>\n

    How to Win Friends and Influence People<\/b> is just about as straightforward as a title gets. It\u2019s specific, outlining exactly what you\u2019ll get by reading the book. But it also has a nice tone\u2014it doesn\u2019t say \u201chow to get your way and manipulate people.\u201d It uses the terms \u201cfriends\u201d and \u201cinfluence,\u201d which immediately tell the reader this is an accessible book with a positive theme.<\/p>\n

    Who Moved My Cheese?<\/b> Is another good non-fiction example of a great title. First, it\u2019s a question\u2014and if we\u2019ve been paying attention, we know immediately that a question is an open loop. It\u2019s intriguing, because we have no idea why it matters if someone has moved your cheese, but now we want to find out. And the title sets the tone immediately\u2014we know this book is going to be a fun read, because it isn\u2019t titled \u201cLogistics and Management Principles for the Career and Goal Minded Individual.\u201d That would be a totally different book.<\/p>\n

    But just to be sporting, let\u2019s consider Current Perspectives in Forensic Psychology and Criminal Behavior.<\/b> There\u2019s very little doubt about the topic of this book, and you know right away that the tone is academic and serious. If you happen to have an interest in Forensic Psychology, this is a gripping read (trust me). But if you just want to relax with a good pot boiler at the end of a long work week, this may not be the book for you.<\/p>\n

    Instinct is Usually Good Enough<\/h3>\n

    The psychology of a good book titles isn\u2019t about following strict rules and processes to determine the name of your book\u2014these are guidelines, just like anything else. The point here is to consider your title in light of your audience, and in light of the type of story you are trying to tell.<\/p>\n

    Sometimes we get a great title like a bolt out of the blue, and those are blissful moments. Other times we struggle with \u2018what to name this thing,\u2019 and it can frustrate us to the point of just slapping the first thing that comes to mind on the title page, and living with the consequences.<\/p>\n

    But it\u2019s worth taking your time to think through not only what your title should be, but how your reader should react to it<\/i>.<\/p>\n

    Remember, always, that your book\u2019s title is meant to capture and inspire readers, to compel them to pick up the book and start reading. In that sense, a title has more in common with marketing and copywriting than it does with art\u2014though great titles are an art all their own.<\/p>\n

    Spend some time looking around at some of the bestselling books you can find, and consider how the book titles make you feel<\/i> as you read them. Read the spines of books so that you\u2019re not influenced by the cover art, and see what emotions are evoked by the book titles you find. Which titles make you want to pick up that book and start reading? What tone does the title set? What information can you learn just from the title alone? Are there any lingering questions in your mind, as you read that title\u2014things you just want to know<\/i>?<\/p>\n

    Imitate what you see and try to capture what you feel, and your instincts will make it easier to choose the right name for your work.<\/p>\n

    When you\u2019ve just spent a huge chunk of time writing, editing, and rewriting your manuscript, having to shift gears and think in terms of a catchy phrase that sums it all up can be a bit daunting. You may have had a title from the very beginning\u2014and congratulations you rare and wonderful unicorn. But for many authors, the title comes somewhere in the middle, if not dead last. Maybe they go with a placeholder (and these usually stick). Or maybe they go with \u201cUntitled Vampire Romance Novel\u201d right up to \u201cthe end.\u201d<\/p>\n

    Considering the psychology underlying your title can actually help ease the burden of choosing a good one. Thinking like your reader is never a bad thing. You should be thinking in terms of \u201chow can I intrigue them, inspire them, delight them, or disrupt their expectations?\u201d<\/p>\n

    Once you\u2019ve started making those sorts of considerations, good book titles will usually just appear like manna in the desert.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What\u2019s in a name? It\u2019s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect book titles for your works is about more than finding something that sounds cool\u2014it\u2019s a shorthand communication with the reader, encouraging them […]<\/p>\n","protected":false},"author":2,"featured_media":205781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469],"tags":[135,497,433,337],"table_tags":[],"class_list":["post-723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","tag-best-practices","tag-book-titles","tag-psychology","tag-titles"],"yoast_head":"\nThe Psychology of Book Titles - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Names are important psychological tools. They give us a means of reference for easier communicate. 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