{"id":721,"date":"2016-10-12T20:33:30","date_gmt":"2016-10-12T20:33:30","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2016\/10\/12\/use-pre-orders-to-build-buzz-and-test-marketing\/"},"modified":"2022-06-13T19:31:57","modified_gmt":"2022-06-14T00:31:57","slug":"use-pre-orders-to-build-buzz-and-test-marketing","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/use-pre-orders-to-build-buzz-and-test-marketing\/","title":{"rendered":"Use Pre-Orders to Build Buzz (and Test Marketing)"},"content":{"rendered":"<p><i>This week\u2019s post about pre-orders includes heavy contributions from <b>Steed Brown, Operations Manager<\/b>!<\/i><\/p>\n<p>As authors, one of the trickiest things about marketing our work is determining whether it\u2019s really having any impact. And sure, we can get buried in a sea of numbers\u2014including click-thrus and impressions and a whole host of other data. But the one number we can rely on most to tell us if readers are responding to what we\u2019re doing is <i>sales<\/i>. That\u2019s one of the reasons that pre-orders are a valuable part of your marketing strategy.<\/p>\n<h3>Pre-orders with Draft2Digital<\/h3>\n<p>Setting up a pre-order with <a href=\"http:\/\/draft2digital.com\">Draft2Digital<\/a> is incredibly simple. Here\u2019s what you\u2019ll need to get started:<\/p>\n<p><b>Required:<\/b><\/p>\n<ul>\n<li>Book Title<\/li>\n<li>ISBN (if you plan to provide your own)<\/li>\n<li>Expected release date (Get as close as you can, and if you\u2019re unsure then set the date a bit farther out than you realistically think you\u2019ll need to)<\/li>\n<li>The book description or \u201cblurb\u201d for the book (also called a \u2018synopsis\u2019). This doesn\u2019t have to be the final description, but it should give the reader a general idea of what the book will be about. Don\u2019t use a placeholder such as \u201cComing in July 2017.\u201d Those will be rejected by our vendors.<\/li>\n<li>BISAC Subjects that apply to your book, so it can be placed in the proper categories on the vendor stores<\/li>\n<li>Search terms or keywords<\/li>\n<li>List price (pre-orders can\u2019t be free, so you\u2019ll need to set a price)<\/li>\n<\/ul>\n<p><b>Optional:<\/b><\/p>\n<ul>\n<li>The final manuscript or a complete, rough edited manuscript (more on this later)<\/li>\n<li>Cover art or placeholder cover art (more on this later as well)<\/li>\n<\/ul>\n<p>Now that we have all the pieces in place, it\u2019s time to get them on the board. Let\u2019s look at the step-by-step for setting up your pre-order.<\/p>\n<h3>Step One: The Acquisitions Page<\/h3>\n<p>To get started, create a new book project on Draft2Digital just like you would with any other book you\u2019d upload to us. On the first page of book setup (the <b>Acquisitions<\/b> tab) Enter in the title, author, and all of the rest of the metadata we ask for.<\/p>\n<p>When you come to the <b>Release Date<\/b> field, set that to the date you want your book to be available for sale. You can set this to any date in the future, but we recommend <b>at least 10 business days out<\/b> to allow the vendors time to make sure everything is ready to go.<\/p>\n<p><b>Remember, the longer your book is on pre-order, the more time you\u2019ll have to market it and generate those pre-order sales to get a lovely bump on release day.<\/b> So give yourself the time you need to do it right.<\/p>\n<p>You\u2019ll also upload your<b> <\/b>manuscript at this time. This doesn\u2019t have to be your final manuscript, <b>but it does need to be complete<\/b>. If you\u2019re okay with letting people read a short sample of your book that isn\u2019t necessarily fully edited, then you\u2019re all set. Just don\u2019t use any placeholder files or files that contain only the first few chapters.<\/p>\n<p>If you don\u2019t have a <b>complete<\/b> manuscript to upload (or you\u2019d rather that no one saw any of it unedited) <b>the best option is to not upload any manuscript at all<\/b>. Instead, finish up the metadata and hit Save &amp; Continue at the bottom of the Acquisitions page.<\/p>\n<p><i>*Note that we\u2019re emphasizing <b>complete <\/b>here. Placeholder files or incomplete manuscripts can jeopardize your pre-order<b>, so do no use an incomplete manuscript!<\/b><\/i><\/p>\n<h3>Step Two: The Layout Page<\/h3>\n<p>Once you reach the layout page there are a couple of things you\u2019ll want to do, depending on whether or not you uploaded a manuscript.<\/p>\n<p><b>If you uploaded a manuscript<\/b>, you\u2019ll want to check any boxes for any of the automated Draft2Digital front and end matter. You\u2019ll also want to ensure that D2D was able to detect your chapters properly during the conversion process. You\u2019ll be able to verify this in the Chapter Layout Window.<\/p>\n<p><b>NOTE: <\/b>If you uploaded your own ePub, you can skip the chapter layout bit above. Your chapters should already be defined in your ePub. If not, you might consider uploading your book as a Word document, and letting us take care of ePub and MOBI conversion for you!<\/p>\n<p>At this point you would upload the cover for your book and move to the next step.<\/p>\n<p><b>If you haven\u2019t uploaded a manuscript,<\/b> there\u2019s no need to upload cover art just yet. However, you may choose to upload a placeholder cover if you\u2019d like. For example, if you\u2019re planning a big cover reveal, you could toss up a simple 1600&#215;2400 image that says something like \u201cCover Reveal 7-25-17!\u201d Use your temporary cover to invite people to come back and check out your book again, to build even more suspense as you ramp up to release.<\/p>\n<p>If you have uploaded a manuscript, we highly recommend that you upload cover art as well, even if it is just placeholder art as described above. If you don\u2019t, our system will auto-generate a simple black and white cover that isn\u2019t very alluring. You can always go in and add in the full cover art later if you need to. Once everything looks good on this page, the rest is exactly like every other book you\u2019ve ever published via Draft2Digital. Just continue through the process until you\u2019ve clicked \u201cPublish My Book!\u201d<\/p>\n<p>That\u2019s it! You\u2019ve just created a pre-order on Draft2Digital. Now you can start marketing like crazy, and you\u2019ll know how effective your marketing efforts actually are by watching the pre-order sales go up (and up, and up). You\u2019ll also help generate additional buzz for your release, bumping up the anticipation as your release date closes in!<\/p>\n<h3>What Happens Next?<\/h3>\n<p>Once you click \u201cPublish My Book\u201d your pre-order is off to all of our vendors that support pre-orders\u2014currently iBooks, Barnes &amp; Noble, Kobo, and Tolino.<\/p>\n<p>You\u2019ll receive an email from us for each of these stores, once the book becomes available for pre-order on their site. (The email actually says the book is \u201clive\u201d but don\u2019t panic, that just means its <b>live for pre-order only<\/b>). For those sites that do not support pre-orders (Scribd, Inktera), the book will be put in an \u201cembargo\u201d state and will automatically go live on its release date.<\/p>\n<h3>What if I didn\u2019t Upload Manuscripts or Cover Art for my Pre-Orders?<\/h3>\n<p>If you didn\u2019t upload a manuscript or cover art, that\u2019s okay. Just keep working on your book. You don\u2019t need to supply that material until <b>10 business days prior to the book\u2019s release<\/b>. If everything is ready before that time, <i>great!<\/i> If not, we\u2019ll start sending you emails 21 days out to remind you.<\/p>\n<p>If you think you may miss your release date or are going to be down to the wire getting the final files in, just <b>contact Customer Support<\/b> and we\u2019ll be happy to work with you to make sure your release date is a success.<\/p>\n<p>Pre-orders are a great tool for building up anticipation and excitement around your release, as well as helping you gauge the effectiveness of your marketing efforts. If you start your pre-orders out far enough from your release date, you\u2019ll have plenty of time to test and experiment with your marketing strategy, including ad placement, to determine what\u2019s working and what isn\u2019t. Keep improving until you start getting the sort of pre-orders you were hoping for.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s post about pre-orders includes heavy contributions from Steed Brown, Operations Manager! As authors, one of the trickiest things about marketing our work is determining whether it\u2019s really having any impact. And sure, we can get buried in a sea of numbers\u2014including click-thrus and impressions and a whole host of other data. But the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":205738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469,462,466],"tags":[431,430,139,422,140,421,432,355,133,337],"table_tags":[],"class_list":["post-721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","category-features","category-guest-post","tag-bisac","tag-book-descriptions","tag-book-pricing","tag-category","tag-ebook-pricing","tag-isbn","tag-keywords","tag-pre-order","tag-preorder","tag-titles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Pre-Orders to Build Buzz (and Test Marketing) - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Pre-orders are a valuable part of your marketing strategy. 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