{"id":667,"date":"2017-07-13T16:13:10","date_gmt":"2017-07-13T16:13:10","guid":{"rendered":"http:\/\/161.35.63.92\/index.php\/2017\/07\/13\/audiobooks-as-part-of-your-author-strategy\/"},"modified":"2022-07-05T12:29:16","modified_gmt":"2022-07-05T17:29:16","slug":"audiobooks-as-part-of-your-author-strategy","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/audiobooks-as-part-of-your-author-strategy\/","title":{"rendered":"Audiobooks as Part of Your Author Strategy"},"content":{"rendered":"

Indie authors have never had a more level playing field than they do today. We\u2019ve been empowered by a vast array of services and products, built with us specifically in mind, to the point that generating, distributing, and selling eBooks has become virtually automated. At the very least, it\u2019s become a great deal easier than it was even five years ago.<\/p>\n

Now it\u2019s time to set our sights on a new frontier: Audiobooks<\/h3>\n

NOTE: Be sure to check out our new partnership with Findaway Voices<\/a>, making it easy to start producing your own audiobooks!<\/strong><\/p>\n

Audiobooks aren\u2019t unreachable for indies, but getting from written word to audio can be both expensive and difficult. Overhead for hiring a narrator, alone, is enough to dissuade most indies from even making the attempt. Often, authors opt to stick with just one format (maybe two), and write off audio as something they\u2019ll do \u201cwhen the books become successful.\u201d<\/p>\n

The problem is, that\u2019s a short-term way of looking at this very powerful resource, and it\u2019s one that may be hamstringing a lot of author success.<\/p>\n

Let\u2019s look at some of the benefits of having audiobooks as part of your author strategy:<\/p>\n

Another revenue source<\/h3>\n

With the right approach to marketing and promotion, you can reach a level of success where you know, more or less, how much money is coming in each month. Your income becomes predictable. But it can be tough to push past that comfort level, and continue to grow your income based on book sales alone. Your only recourse, typically, is to write more books. Not the worst plan, but it means that your increased income comes  at the expense of increased time.<\/p>\n

Audiobooks represent a way to introduce a new revenue stream into your business by leveraging your existing intellectual property. The time commitment is comparatively minimal, coming down usually to a few weeks of waiting, rather than months of writing.<\/p>\n

Revenue diversity<\/h3>\n

Aside from giving you an additional <\/i>revenue stream, audiobooks represent a different<\/i> source of revenue. At first blush, there may not seem to be much of a distinction, but customers of audiobooks tend to vary from customers of eBooks and even paperbacks, in terms of habits and demographics.<\/p>\n

What this means for you and your strategy is that you can somewhat \u2018weatherproof\u2019 your business. By offering audiobooks in addition to other formats, you can create a revenue stream that may be up when other channels are down, helping you to level out the low spots of your annual revenue.<\/p>\n

A Broader & new market<\/h3>\n

The difference in demographics between eBooks, print, and audiobooks means that with an audiobook you can actually increase your market size, and even open new markets that you might never have reached otherwise.<\/p>\n

Though there\u2019s plenty of crossover between print readers and audiobook listeners, there is a subset of readers who only<\/i> consume books through audio.<\/p>\n

Whether they have little time to read, have long commutes, or just have a preference for audio over text, you have a chance of gaining a whole new, previously unreachable audience just by offering your work as an audiobook.<\/p>\n

Increased discoverability and credibility<\/h3>\n

This new audience isn\u2019t isolated. They talk. They also review, recommend, and sometimes rave. In practical terms, that\u2019s one more set of readers who can be out there pitchign you to all of their friends and family.<\/p>\n

Word of mouth is still the best marketing tool there is.<\/p>\n

Increased chatter means increased discoverability. It becomes easier for new readers to stumble across your work if original readers (or listeners) are touting your praises. Peppering a new market with your work is as much a marketing tool as it is a revenue opportunity.<\/p>\n

A side effect of this discoverability, though, is increased credibility. In an age where practically anyone can write and publish an eBook, being able to claim \u2018author\u2019 on your resume doesn\u2019t carry quite as much weight as it once did. Publishing became a low- to no-barrier-to-entry business, practically overnight.<\/p>\n

Audiobooks, however, require some overhead and investment. There\u2019s a cost to production, and therefore having an audiobook says something about you. It tells people that you\u2019re invested. It increases your credibility as an author.<\/p>\n

Less competition<\/h3>\n

The overhead, mentioned above, helps you in one other way: It means there\u2019s less competition in the marketplace.<\/p>\n

For certain, there are tons of audiobooks available, in every possible genre and on every possible topic. But the volume is comparatively low when you factor in the horde of eBooks on the market. Your competition on any given topic is going to be pretty thick, most of the time.<\/p>\n

Audibooks, on the other hand, offer you a chance to play in a shallower pool. You have a higher chance of getting noticed by readers, because there may be fewer books like yours on the audiobook market.<\/p>\n

If you\u2019re having trouble breaking into a particular market, due to genre saturation, an audiobook can help break things loose and get the iceberg moving.<\/p>\n

Where to start<\/h3>\n

There are dozens of ways to produce an audiobook from your work, with services such as Audible Content Exchange (ACX) and ListenUp offering an assist. Recently, Draft2Digital partnered with Findaway to launch Voices<\/a>, which we bill as an ACX alternative. All of these put you in touch with narrators, who will work for an agreed-upon rate. In the case of ACX, you can even do a revenue share, if your narrator is willing, which can help reduce your overhead.<\/p>\n

A best practice, though, is to pay a narrator up front, and keep all rights to your audiobook, as well as all royalties due. It\u2019s expensive to hire a narrator, for certain, but you can recoup the cost quickly in many cases, and then all profit is yours.<\/p>\n

If you happen to have access to recording equipment, you might even consider narrating your book yourself. Chances are you won\u2019t be able to match the quality of a professional narrator, but you may do well enough that readers don\u2019t notice or don\u2019t mind. In the case of non-fiction books, narrating your own work is generally a good idea, because it connects you with the reader on a deeper level.<\/p>\n

Regardless of how you get there, though, it\u2019s very smart idea to include audiobooks as part of your overall author strategy. Take the time to research all the tools and resources that are available for this, and do whatever you can to take the leap. There\u2019s a very good chance you\u2019ll see the benefits, and have no regrets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Indie authors have never had a more level playing field than they do today. We\u2019ve been empowered by a vast array of services and products, built with us specifically in mind, to the point that generating, distributing, and selling eBooks has become virtually automated. At the very least, it\u2019s become a great deal easier than […]<\/p>\n","protected":false},"author":2,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[756,469],"tags":[66,68,347,90,65,118],"table_tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-essentials","category-author-how","tag-audible","tag-audio-production","tag-author-strategy","tag-discoverability","tag-findaway-voices","tag-revenue"],"yoast_head":"\nAudiobooks as Part of Your Author Strategy - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Now it\u2019s time to set our sights on a new frontier: Audiobooks. 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