{"id":2286,"date":"2021-10-13T13:30:53","date_gmt":"2021-10-13T18:30:53","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=2286"},"modified":"2022-07-08T13:19:53","modified_gmt":"2022-07-08T18:19:53","slug":"the-top-10-tips-to-get-a-bookbub-featured-deal","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/the-top-10-tips-to-get-a-bookbub-featured-deal\/","title":{"rendered":"The Top 10 Tips to Get a BookBub Featured Deal"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.bookbub.com\/welcome\">BookBub<\/a> is a discovery platform for readers and a marketing platform for writers. It\u2019s where readers go to discover new writers, and where writers can market their books to readers of their genre.<\/p>\n\n\n\n<p>Before we dive into how to use BookBub Featured Deals for marketing your work, let\u2019s talk about the platform from a reader\u2019s perspective. Readers subscribe to the service for free. They tell BookBub which genres they like to read and which retailers they use to purchase ebooks. BookBub then sends them a daily email with discounted books in the genres they love, including links to purchase those books on sale at their retailer of choice (Amazon, Barnes &amp; Noble, Kobo, Google Play, or Apple).&nbsp;<\/p>\n\n\n\n<p><strong>Th<\/strong>e<strong> daily Featured Deals email is prized as one of the best marketing tools available to authors anywhere online, and rightly so.&nbsp;<\/strong><\/p>\n\n\n\n<p>BookBub\u2019s audience is about 20 million strong, and something like 10% of those subscribers read a book a day. Getting your book into a Featured Deals email is about as close to a \u201cbig break\u201d as a self-published author can get.&nbsp;<\/p>\n\n\n\n<p>You\u2019re likely to sell hundreds or thousands of copies and exponentially grow your readership. You might even make a bestseller list as a result of the boost in sales.<\/p>\n\n\n\n<p><strong>Here\u2019s how to land a coveted BookBub Featured Deal\u2014and a few backup options to use while you wait.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1: Understand the process<\/h2>\n\n\n\n<p>To submit your book for a Featured Deal, you\u2019ll need to apply about a month before your preferred deal date.&nbsp;<\/p>\n\n\n\n<p>A team of real live human editors combs through every submission, looking at your book through two primary lenses:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reader tastes:<\/strong> BookBub collects lots of data on what their audience clicks and ultimately purchases within each genre, so they know what their readers like. BookBub\u2019s audience is unique, so they cater specifically to that readership and deliver content they know their readers will love. These preferences can change over time, so it\u2019s helpful to subscribe to BookBub yourself as a reader in your genre. That way, you\u2019ll get a feel for what kinds of books land Featured Deals.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Factors that influence purchasing: <\/strong>This includes the cover, book description, and reader reviews (both the total number of reviews and the content). Quotes from editors, publishers, or other authors also fall into this category.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">#2: Keep an eye on pricing<\/h2>\n\n\n\n<p>For a book to qualify as a Featured Deal, you\u2019ll need to sell it for free or for more than 50% off the listed retail price (and usually more like 70%+ off). Your <a href=\"https:\/\/www.draft2digital.com\/blog\/schedule-price-changes-and-promos-with-draft2digital\/\">pricing<\/a> also needs to be the best available within the past 90 days. BookBub wants to give their readers the best price, so trying for a Featured Deal at the same discount you\u2019re offering elsewhere won\u2019t fly.<\/p>\n\n\n\n<p><strong>To that end, be careful with your pricing if you\u2019re trying for a Featured Deal.&nbsp;<\/strong><\/p>\n\n\n\n<p>Remember that Amazon price matches. If you\u2019re publishing wide and accidentally price too low on one retailer or in one market, you could have a historical price that\u2019s too low to qualify.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#3: Get creative with your genre<\/h2>\n\n\n\n<p>The most popular genres in BookBub fill up fast. Crime fiction, thrillers, and contemporary romance are the three categories with the stiffest competition.&nbsp;There\u2019s space in BookBub\u2019s calendar to support reader demand in each category, so there\u2019s more real estate allocated to those genres. <\/p>\n\n\n\n<p>But other genres fill more slowly. You might have a better chance of landing a Featured Deal if you submit <a href=\"https:\/\/www.draft2digital.com\/blog\/writing-cross-genre-novels-trends-marketing-insights\/\">outside the box<\/a>.&nbsp;Get creative with how you market your work, and you might have an easier time getting featured.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#4: Use the full 30-day submission window<\/h2>\n\n\n\n<p>Let\u2019s imagine that you\u2019re aiming to run a promotion on October 1. It pays to submit your application to BookBob as early as possible\u2014the full 30 days ahead\u2014because there\u2019s always a chance that a last-minute opening might pop up.&nbsp;<\/p>\n\n\n\n<p>Give yourself the wiggle room just in case, and you might be able to slip in at the eleventh hour. Sometimes, BookBub editors do end up with unexpected space to fill.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#5: Be flexible<\/h2>\n\n\n\n<p>The willingness to let BookBub feature your book in a different genre or market outside your top choice could land you a Featured Deal.&nbsp;<\/p>\n\n\n\n<p>BookBob will sometimes offer up international markets, even if they don\u2019t have space in their U.S. email. As a bonus, the international emails cost you less, and you could reach readers in markets where your readership is currently small or even nonexistent. (Just make sure you have the rights for any markets you select.)<\/p>\n\n\n\n<p>BookBub might also place a book in a different sub-genre than you\u2019ve flagged for it. If the editors feel that readers of a specific sub-genre would like your work, they might pick a different category as an option for your book.<\/p>\n\n\n\n<p>Of course, you have the first right of refusal. BookBub won\u2019t blacklist you or look askance at future applications if you turn them down. But it\u2019s worth keeping an open mind and being receptive if they come back to you with an alternative offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#6: Go wide<\/h2>\n\n\n\n<p>It\u2019s in BookBub\u2019s best interest to promote books that are available on as many retailers as possible so more readers can make a purchase. In general, they prefer to promote books that are distributed wide rather than exclusively with Amazon.&nbsp;<\/p>\n\n\n\n<p>We admit, we\u2019re biased\u2014but using an aggregator like Draft2Digital makes the process of going wide incredibly simple and easy to manage. And gaining an advantage with BookBub Featured Deals is just one great reason to publish wide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#7: Get reviews on multiple retailers<\/h2>\n\n\n\n<p>There\u2019s <a href=\"https:\/\/insights.bookbub.com\/bookbub-myths-busted\/\">no minimum number<\/a> of reviews required to qualify for a Featured Deal. But the more reviews you have, the more readers trust that feedback\u2014and the more BookBub trusts it, too. Accumulate as many reviews as possible across multiple retailers.&nbsp;<\/p>\n\n\n\n<p>And if you can, get a few author blurbs, critical reviews, or awards. They\u2019re like the gold star of reviews, and can get you a lot of street cred.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#8: Get a professional cover<\/h2>\n\n\n\n<p>Your book\u2019s cover may not be the best way to judge its content, but it\u2019s usually the first thing readers (and BookBub\u2019s editors) see. A well-designed, professional cover goes a long way toward making your book competitive.&nbsp;<\/p>\n\n\n\n<p>Check out the covers of bestselling books in your genre to get an idea of what works well for readers. Editors will likely pass on your book if the cover doesn\u2019t meet reader expectations. And unless you\u2019re great with design software, consider <a href=\"https:\/\/www.draft2digital.com\/blog\/5-tips-for-finding-a-high-quality-book-cover-designer\/\">hiring a professional designer<\/a> to do your cover.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#9: Fill in the comment field<\/h2>\n\n\n\n<p>When <a href=\"https:\/\/www.draft2digital.com\/blog\/inside-bookbub-with-carlyn-robertson-self-publishing-insiders-ep030\/\">BookBub\u2019s own Carlyn Robertson<\/a> came on the Self-Publishing Insiders podcast, she told us that the comment field is meant for things that aren\u2019t immediately obvious on your book\u2019s retailer page. Don\u2019t bother pasting obvious elements like the book description, because editors will see that already.<\/p>\n\n\n\n<p>Instead, include things like blurbs from other authors. List any publication reviews or awards you\u2019ve won. If your book was originally published under a different title, point that out in the comments as well.<\/p>\n\n\n\n<p>And if the plot isn\u2019t obvious from your book description, add that to the comments too. BookBub editors sometimes look for spoilers to ensure their readers will respond well to the plot. Saving them some legwork could just get you a leg up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#10: Last, but not least\u2014don\u2019t give up<\/h2>\n\n\n\n<p>Remember: if it takes you a long time to get a Featured Deal, it\u2019s nothing personal. BookBub receives hundreds of submissions every day, and can only accept a small percentage of those as Featured Deals.&nbsp;<\/p>\n\n\n\n<p>So if they don\u2019t pick your book for months, or even years, it doesn\u2019t mean that BookBub\u2019s editors hate you, or that they won\u2019t ever feature it. It just means they\u2019ve selected other books instead, for now.&nbsp;<\/p>\n\n\n\n<p>Our advice is to keep submitting every 30 days. You never know when you\u2019ll reach the right editor at the right time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">If you don\u2019t get a Featured Deal, you still have options ...<\/h2>\n\n\n\n<p>Even if you follow all the best advice on how to get a BookBub Featured Deal, it could take months or even years to succeed. We recommend that you submit every 30 days for the best chance, but that\u2019s a lot of time to wait.<\/p>\n\n\n\n<p>Luckily, you don\u2019t have to sit and twiddle your thumbs between submissions. There are plenty of other great ways to market your work on BookBub.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Claim your author profile<\/h3>\n\n\n\n<p>You don\u2019t need to land a Featured Deal or buy BookBub ads to do this. Any author who has an ebook published on a BookBub-supported retailer can claim their author profile for free. What does this mean to you? You can list all of your books on the BookBub website, including an author bio, photo, and anything else you\u2019d want to share with curious readers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recommend books to readers<\/h3>\n\n\n\n<p>Once you\u2019ve claimed your profile, you can recommend books to readers who follow you. If you have relationships with other authors in your genre, it doesn\u2019t hurt to ask if they\u2019ll recommend you on BookBub\u2014if they like your work, of course. Nearly \u00be of BookBub readers have purchased a book because an author they admire suggested it, so a little recommendation goes a long way. Just keep in mind that BookBub sends a Weekly Roundup email to readers highlighting recommended books from authors they follow, so one recommendation a week is a good number to shoot for. That way, you aren\u2019t overwhelming your followers\u2014or inspiring them to unsubscribe<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Featured New Releases<\/h3>\n\n\n\n<p>BookBub also has <a href=\"https:\/\/insights.bookbub.com\/introducing-featured-new-releases\/\">Featured New Releases<\/a>, which don\u2019t require your book to be discounted. Of course, as the name implies, your book does have to be new. But don\u2019t forget to try for a New Release slot if you meet the qualifications.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buy a BookBub Ad<\/h3>\n\n\n\n<p>BookBub ads are similar to Amazon or Facebook ads, which many authors are using, but you only serve impressions in BookBub emails and on the BookBub website. The benefit? You know you\u2019re reaching readers, not just someone shopping for new jeans or checking out their newsfeed. BookBub ads are more flexible than Featured Deals in a few ways. First, because there's no editorial selection process, so anyone can run them at any time. You get to choose which regions and retailers you market to, so if you wanted to reach just Kobo readers in Canada, you could. And then there\u2019s the best targeting opportunity of all: reaching fans of a particular author. For example, if you\u2019re a horror writer, you could target just Stephen King or Mark Leslie Lefevbre fans.&nbsp;<\/p>\n\n\n\n<p><strong>What are your top tips for getting a BookBub Featured Deal? Let us know in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BookBub is a discovery platform for readers and a marketing platform for writers. It\u2019s where readers go to discover new writers, and where writers can market their books to readers of their genre. Before we dive into how to use BookBub Featured Deals for marketing your work, let\u2019s talk about the platform from a reader\u2019s [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":2502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[756,469,461],"tags":[47,212,237,284],"table_tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-essentials","category-author-how","category-b2r-promo","tag-author-marketing","tag-bookbub","tag-bookbub-ads","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Top 10 Tips to Get a BookBub Featured Deal<\/title>\n<meta name=\"description\" content=\"Top tips for landing a super-competitive BookBub Featured Deal. 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Plus, the best ways to market your books to BookBub readers in the meantime.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/draft2digital.com\/blog\/the-top-10-tips-to-get-a-bookbub-featured-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Draft2Digital | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/draft2digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-13T18:30:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T18:19:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/draft2digital.com\/blog\/wp-content\/uploads\/2021\/08\/10-tips-for-BookBub-Feature-Deal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Kuiken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@draft2digital\" \/>\n<meta name=\"twitter:site\" content=\"@draft2digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Kuiken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/\"},\"author\":{\"name\":\"Sarah Kuiken\",\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/#\\\/schema\\\/person\\\/dc9ecfbd17aa9dc04702977810d88da6\"},\"headline\":\"The Top 10 Tips to Get a BookBub Featured Deal\",\"datePublished\":\"2021-10-13T18:30:53+00:00\",\"dateModified\":\"2022-07-08T18:19:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/\"},\"wordCount\":1859,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/10-tips-for-BookBub-Feature-Deal.png\",\"keywords\":[\"author marketing\",\"BookBub\",\"BookBub ads\",\"marketing\"],\"articleSection\":[\"Author Essentials\",\"Author How-To &amp; Mindset\",\"Books2Read Promotions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/\",\"url\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/\",\"name\":\"The Top 10 Tips to Get a BookBub Featured Deal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/the-top-10-tips-to-get-a-bookbub-featured-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/10-tips-for-BookBub-Feature-Deal.png\",\"datePublished\":\"2021-10-13T18:30:53+00:00\",\"dateModified\":\"2022-07-08T18:19:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/draft2digital.com\\\/blog\\\/#\\\/schema\\\/person\\\/dc9ecfbd17aa9dc04702977810d88da6\"},\"description\":\"Top tips for landing a super-competitive BookBub Featured Deal. 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