{"id":208746,"date":"2025-01-24T14:45:33","date_gmt":"2025-01-24T20:45:33","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=208746"},"modified":"2025-01-24T14:45:36","modified_gmt":"2025-01-24T20:45:36","slug":"draft2digitals-2024-year-in-review","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/draft2digitals-2024-year-in-review\/","title":{"rendered":"Draft2Digital\u2019s 2024 Year in Review"},"content":{"rendered":"<p>We don\u2019t know about you, but if the first three weeks of the new year are any indication, 2025 is off to a rip-roaring start!<\/p>\n<p>The best part of working at Draft2Digital is that we get to serve you, the indie author community, and do our part to help you get your books into the hands of more readers. Every action we take, every year, is with the intent to help you become more successful. While we couldn\u2019t be more excited for what\u2019s coming in 2025\u2014we\u2019ll give you a sneak peek near the end\u2014let\u2019s take a look back at what transpired in 2024.<\/p>\n<h2><strong>W I D E R Distribution<\/strong><\/h2>\n<p>In April 2024 <a href=\"https:\/\/www.draft2digital.com\/blog\/say-hello-to-fable\/\">we welcomed Fable<\/a> as the newest retail destination for your books. As we stated in the original announcement, Fable is so much more than a place to buy books. Fable is an amazing social reading app that has grown to power over 65,000 book clubs and serve two million avid readers! Fable readers average 30 books a year and 90% of them set an annual reading goal. Anyone can set up a book club at Fable, including indie authors and their fans. A cool fact about Fable is that they partner with hundreds of the most popular bookish social media influencers. In fact, these influencers and other celebrities moderate some of Fable\u2019s most popular book clubs, some of which have thousands of members.<\/p>\n<h2><strong>Acquisitions and Migrations<\/strong><\/h2>\n<p>If you\u2019ve been publishing with Draft2Digital for more than a couple years, you probably noticed that we don\u2019t shy away from difficult tasks, especially when we know those tasks will benefit authors for years to come. While we didn\u2019t acquire any companies in 2024, the following is an update on what we\u2019ve been up to with the Smashwords and SelfPubBookCovers.com acquisitions.<\/p>\n<ul>\n<li>Smashwords to Draft2Digital \u2013 In January 2024, we reported that author account migrations from Smashwords to Draft2Digital had begun, but with just a trickle of accounts. We proceeded cautiously to ensure a smooth transition for all of our authors, publishers, libraries and retail partners. What started with a trickle soon became a torrent of account migrations as we gained confidence and automated many of the processes. We\u2019re happy to report that nearly 90% of Smashwords author accounts have successfully transitioned to Draft2Digital. We\u2019re ecstatic, because this frees up development resources to innovate publishing and distribution tools at D2D, and to modernize and expand the retail experience at the Smashwords store.<\/li>\n<li>SelfPubBookCovers.com (SPBC) to BookCovers.com \u2013 As you may recall, Draft2Digital <a href=\"https:\/\/www.draft2digital.com\/blog\/press-release-draft2digital-acquires-selfpubbookcovers-com\/\">acquired SPBC in July 2023<\/a>. SPBC was a pioneering online marketplace for premade book covers. In June 2024, D2D announced that SPBC would be relaunched as BookCovers.com. We\u2019ve been hard at work rebuilding the website to make a better, more efficient marketplace for authors and professional cover designers.<\/li>\n<\/ul>\n<h2><strong>Smashwords Store <\/strong><\/h2>\n<p>Last year at this time we reported that the Smashwords store had just completed its 7th consecutive year of sales growth. Guess what? Smashwords just completed its <em>8th consecutive year<\/em> of sales growth. But, that\u2019s not all. Sales at the Smashwords store in 2024 were up 20% over 2023!<\/p>\n<p>What\u2019s going on here? Afterall, ebook sales industry-wide aren\u2019t exactly gangbusters, so what\u2019s driving sales at Smashwords? We believe there are multiple factors at play, but let\u2019s focus on the top two. First and foremost, there\u2019s YOU. You\u2019re distributing more books into the Smashwords store. You\u2019re taking advantage of self-serve merchandising tools, like Coupon Manager, to create customized promotions for your books at Smashwords. You\u2019re participating in annual Smashwords super sales. You\u2019re promoting your books, and the books of your fellow authors, to your readers.<\/p>\n<p>Readers noticed. Which brings us to the second factor that we believe is driving sales at Smashwords: the rise of indie readers!<\/p>\n<p>Indie readers are typically voracious, discerning consumers of the written word who are at the leading edge of literally trends. In fact, indie readers are <em>driving<\/em> literary trends (Romantasy, anyone?). Indie readers aren\u2019t the type to sit back and be force fed what the mainstream tells them to read. Indie readers covet the opportunity to find the diamond in the rough and shout it from the rooftops. They love the social cred that comes with being an early fan of the next breakout, bestselling media sensation.<\/p>\n<h2><strong>The Smashwords Dashboard<\/strong><\/h2>\n<p>Speaking of Smashwords, in December we unwrapped the new Smashwords Dashboard. Accessible from your Account page at D2D, the Smashwords Dashboard gives you easier access to Smashwords tools for book promotion, reader engagement, and sales tracking.<\/p>\n<p>For recently migrated Smashwords authors, the Smashwords Dashboard is a convenient way to find a lot of the Smashwords tools and data you\u2019re already accustomed to using. For D2D authors, you\u2019ll discover that the Smashwords Dashboard is your command center to get you closer to the readers who browse and buy at the Smashwords store.<\/p>\n<h2><strong>D2D Print<\/strong><\/h2>\n<p>Thanks to you, we couldn\u2019t be happier with the growth of D2D Print, D2D\u2019s print-on-demand (POD) publishing service. Although D2D Print has only been out of beta since March 2023, you\u2019ve already published more than 80,000 print books! That\u2019s fantastic, because despite the popularity of ebooks of audiobooks, <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/01\/06\/three-in-ten-americans-now-read-e-books\/\">data from the Pew Research Center<\/a> states that most readers in the US prefer print.<\/p>\n<p>In January 2024, we announced that you now have multiple shipping options when ordering a physical proof of your D2D Print paperback. If you haven\u2019t yet created a physical version of your book, a proof copy is meant as a preliminary version of your print book so you can give it a good, close look before you publish it. An author copy, on the other hand, is your finished book that you can order for promotional purposes.<\/p>\n<p>If you haven\u2019t tried publishing a print book with D2D Print, we\u2019re here to help you. In fact, we sent out a 3-part newsletter series extolling the virtues of print-on-demand for indie authors. See below for more on the newsletter.<\/p>\n<h2><strong><em>The Indie Advantage<\/em> \u2013 D2D\u2019s new monthly newsletter<\/strong><\/h2>\n<p>At D2D we\u2019re quite proud of the tools we\u2019ve created and the support team we\u2019ve assembled to help make your publishing dreams a reality. We know, however, that it\u2019s nearly impossible for busy indie authors to stay on top of every tool we announce.<\/p>\n<p>That\u2019s why we launched <em>The Indie Advantage<\/em> newsletter in November 2024. <em>The Indie Advantage<\/em> is a monthly digest of D2D tools and tips to help you reach more readers. As mentioned above, the first three issues focused on how to make POD an essential part of your publishing strategy: Part 1 extolled the <a href=\"https:\/\/www.draft2digital.com\/blog\/the-indie-advantage-issue-1\/\">virtues of POD publishing for indie authors<\/a>; Part 2 covered <a href=\"https:\/\/www.draft2digital.com\/blog\/the-indie-advantage-issue-2\/\">the nuts &amp; bolts of POD publishing<\/a>; and Part 3 covered <a href=\"https:\/\/www.draft2digital.com\/blog\/the-indie-advantage-issue-3\/\">POD marketing strategies<\/a>.<\/p>\n<h2><strong>What\u2019s Coming in 2025<\/strong><\/h2>\n<ul>\n<li>New Partnerships: We\u2019re always looking for new ways to get your books into the hands of more readers. Be on the lookout for an exciting new retail partnership in the first half of 2025.<\/li>\n<li>Smashwords Store: Ebook preorder sales are coming to the Smashwords store in 2025! For almost a decade, Smashwords distributed ebook preorders to other online retailers, but never <em>sold<\/em> preorders. We expect ebook preorder sales in the Smashwords store by the end of June. That\u2019s not all. We\u2019re planning to introduce at least one new thematic super sale this year, possibly two.<\/li>\n<li>D2D Print: One of the most requested print-on-demand features we receive from authors is for large print formatting. We heard you! Large print formatting is coming to D2D Print later this year.<\/li>\n<li>BookCovers.com: We can\u2019t wait to show you the new BookCovers.com marketplace coming in late winter or early spring 2025! Expect to find over 65,000 premade and customizable cover images from thousands of professional cover designers.<\/li>\n<\/ul>\n<p>As we dive into 2025 and consider all the promise that a new year has to offer, we\u2019re extremely grateful that you\u2019ve chosen D2D as your publishing partner. We hope you\u2019ll take full advantage of all we have to offer to help you publish faster, reach more readers, and sell more books!<\/p>\n<p>Wishing you all the success you deserve in 2025.<\/p>\n<p>The Draft2Digital Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We don\u2019t know about you, but if the first three weeks of the new year are any indication, 2025 is off to a rip-roaring start! The best part of working at Draft2Digital is that we get to serve you, the indie author community, and do our part to help you get your books into the [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":208747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[465],"tags":[687,919,48,61,284,718,49,119,703],"table_tags":[],"class_list":["post-208746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yir","tag-draft2digital","tag-indie-advantage","tag-indie-author","tag-indie-publishing","tag-marketing","tag-merger","tag-self-publishing","tag-smashwords","tag-year-in-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Draft2Digital\u2019s 2024 Year in Review - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Before we work on our 2025 goals, it&#039;s time to look back at 2024 and all we accomplished at Draft2Digital throughout the year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/draft2digital.com\/blog\/draft2digitals-2024-year-in-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Draft2Digital\u2019s 2024 Year in Review - 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