{"id":208739,"date":"2025-01-22T12:16:38","date_gmt":"2025-01-22T18:16:38","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=208739"},"modified":"2025-05-15T15:47:01","modified_gmt":"2025-05-15T20:47:01","slug":"the-indie-advantage-issue-3","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/the-indie-advantage-issue-3\/","title":{"rendered":"The Indie Advantage Issue #3"},"content":{"rendered":"\n

Welcome to The Indie Advantage, a monthly newsletter designed to serve as a reminder of all the awesome publishing, distribution, and promotions tools you have at your fingertips! If you want to get these newsletters in your email when they first come out, be sure to sign up for your Draft2Digital account today<\/a>!<\/p>\n\n\n\n

In the first issue of The Indie Advantage<\/a>, we covered the virtues of POD for indie authors. In issue #2<\/a>, we cleared up common misunderstandings about POD books. Now it\u2019s time to tackle POD marketing.<\/p>\n\n\n\n

This issue of The Indie Advantage originally went out to our authors in December 2024!<\/em><\/p>\n\n\n\n

Print-on-Demand (POD) Marketing Strategies<\/h2>\n\n\n\n

Marketing POD books comes with unique opportunities compared to marketing ebooks or audiobooks. By embracing the differences and tailoring your approach, you can more effectively promote your POD titles. Here are some strategies to guide you along.<\/p>\n\n\n\n

Play Up the Tactile Appeal<\/strong><\/h3>\n\n\n\n

Readers buy physical books for more than just the story\u2014they appreciate the experience of holding and displaying them. A physical book displayed on a shelf, coffee table, or night stand is an extension of the reader, a form of self-expression. Use this to your advantage when you begin to think about how you will market your physical books to readers. For example, you can:<\/p>\n\n\n\n

    \n
  • Showcase Your Cover Design: Post high-quality photos or videos of your book on social media, focusing on details like the cover art, spine, and interior layout.<\/li>\n\n\n\n
  • Offer Behind-the-Scenes Content: Share videos or newsletter posts about what went into the creation of your book\u2019s physical design. Was it fun? Was it challenging? Bring your readers into the experience.<\/li>\n\n\n\n
  • Enlist your street team to share unboxing videos: Most readers can relate to the feel of receiving an eagerly anticipated book in the mail, then peeling back the cardboard to reveal the goodness inside. Don\u2019t just tell your readers what it\u2019s like to unbox your new book, show them!<\/li>\n\n\n\n
  • Evoke the emotional experience of reading your print book: Imagine cozy photo setups with coffee, a park bench, the beach, a pool, or fireside with a glass of wine or cup of tea, with your book strategically placed\u2014you get the picture.<\/li>\n<\/ul>\n\n\n\n

    Offer Exclusive Physical Perks<\/strong><\/h3>\n\n\n\n

    Physical books allow you to create collectible, exclusive experiences that can\u2019t be replicated with ebooks or audiobooks. Here are reader favorites we\u2019ve seen at conferences and author websites:<\/p>\n\n\n\n

      \n
    • Signed Copies: Offer a limited number of signed editions by ordering author copies to personalize. You can either ship them directly to your fans or bring with you to events.<\/li>\n\n\n\n
    • Bookplates: Send custom bookplates (stickers that can be affixed inside the book) to readers who request them. For readers who already have your book, but don\u2019t have your signature, bookplates are a nifty way of providing a physical signature without requiring the reader to purchase another copy.<\/li>\n\n\n\n
    • Exclusive Bundles: If you maintain a small inventory of author copies, consider bundling your POD book with other author-branded items that you create such as postcards, t-shirts, bookmarks or other merchandising extras (D2D doesn\u2019t produce merchandising extras). The key is to align what\u2019s in the bundle with your brand to create a special, unique experience.<\/li>\n<\/ul>\n\n\n\n

      Think Outside the Box Store & Embrace Your Local Market<\/strong><\/h3>\n\n\n\n

      While most authors would love to see their physical books gracing the shelves of big box stores, the harsh reality is that it won\u2019t happen for most indie authors. Not to worry, because you are a living, breathing, creative machine who\u2019s built to crack the code on getting your books into readers\u2019 hands. Here are some ideas to nudge you along:<\/p>\n\n\n\n

        \n
      • Bookshop.org: Perhaps the best thing to ever happen to indie bookstores, Bookshop.org is an online bookstore that helps put local, indie bookstores online so they can compete against Amazon. Your readers can purchase your POD book from Bookshop.org\u2014and here\u2019s the really cool part\u2014at checkout your reader can select the indie bookstore of their choice to benefit from the sale. Isn\u2019t that cool? If you use D2D Print for your POD books, your POD books are available for purchase at Bookshop.org and you can designate your favorite local store as a beneficiary!<\/li>\n\n\n\n
      • Collaborate with local booksellers: Instead of approaching local indie bookstores thinking about what they can do for you, flip the script. Tell the bookstore what you can do for them<\/em>. For example, if they\u2019ll agree to sell your upcoming book on consignment, let them know you have a plan to promote their store. Better yet, if the store would agree to host your release party, think of all the ways you can bring a crowd to the store. Nothing pleases shop owners more than seeing customers walk through the front door. If you don\u2019t have an upcoming release, consider offering the bookstore 100% margin on a few copies of your books to prove the books will sell. The goal is partnership and risk alleviation. If you can convince the store that you have their best interest at heart, chances are you\u2019ve earned a valuable and hopefully a long-lasting partnership.<\/li>\n\n\n\n
      • Think beyond bookstores: Bookstores aren\u2019t the only places that sell books. Think about the characters, the locations, and the scenes in your books. There\u2019s no limit to where your creativity can take you. Authors have pulled off successful events in breweries, cafes, coffee shops, churches, libraries, museums, fitness centers\u2014the list goes on and on.<\/li>\n<\/ul>\n\n\n\n

        Experiment with Your POD Pricing Strategy<\/strong><\/h3>\n\n\n\n

        Indie authors can be generous to a fault, especially when it comes to pricing their ebooks. Because of this, ebook readers have been conditioned to either seek bargains or consume books from reading subscription services like Amazon Kindle Unlimited, Everand (formerly Scribd), or Kobo Plus for what feels like free.<\/p>\n\n\n\n

        When it comes to print, book buyers aren\u2019t conditioned to seek bargains. They\u2019re conditioned to seek good books. So, while an ebook price jump from $5.99 to $6.99 may turn off some ebook consumers, deciding between a $9.99 or $12.99 paperback won\u2019t matter as much. The reader is getting something tangible. Nonfiction readers, who may be seeking a specific piece of knowledge, are usually willing to pay even more.<\/p>\n\n\n\n

        A great way to experiment with pricing is to start your POD book\u2019s life as a preorder. Books that start as preorders sell more copies, on average, during their first year compared to non-preorder books. You can experiment with pricing by offering a discount on your preorder. Preorders help create buzz and excitement for upcoming books. To create a sense of urgency, be sure to let your readers know the price will increase once the preorder period ends.<\/p>\n\n\n\n

        Putting it all together<\/strong><\/h3>\n\n\n\n

        As we\u2019ve covered in our 3-Part POD series, POD publishing can be a game changer for indie authors, especially if you learn the ropes and understand how POD books are brought to market.<\/p>\n\n\n\n

        A Warning Against Sending Unsolicited Author Copies Out<\/strong><\/h3>\n\n\n\n

        We strongly advise authors to not send unsolicited books to any agent, bookstore, library or other entity. Not only is it an expensive and unprofessional approach to get your books noticed, it simply doesn't work. These organizations are not obligated to accept unsolicited books and in most cases they will return unsolicited shipments unopened or will simply discard them. If they send the books back to Draft2Digital, you will be responsible for the additional shipping and handling fees.<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        We hope you learned in this final installment of our POD series, that marketing your POD book requires a strategic blend of digital and physical efforts. Whether you\u2019re selling through online retailers, partnering with local bookstores, offering personalized copies at a conference, or doing a combination of all three, remember to emphasize the quality and collectability of your print books. With the right strategy, your POD books can thrive in an increasingly crowded marketplace and give your fans something to cherish.<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        We hope you enjoyed the first issue of The Indie Advantage<\/em>. There\u2019s much more to come!<\/p>\n\n\n\n

        The Draft2Digital Team<\/p>\n","protected":false},"excerpt":{"rendered":"

        Welcome to The Indie Advantage, a monthly newsletter designed to serve as a reminder of all the awesome publishing, distribution, and promotions tools you have at your fingertips! If you want to get these newsletters in your email when they first come out, be sure to sign up for your Draft2Digital account today! In the […]<\/p>\n","protected":false},"author":28,"featured_media":208740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[916],"tags":[135,44,687,48,917,918],"table_tags":[],"class_list":["post-208739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-indie-advantage","tag-best-practices","tag-d2d-print","tag-draft2digital","tag-indie-author","tag-paperback-readers","tag-pod-marketing"],"yoast_head":"\nThe Indie Advantage Issue #3 - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"We covered the virtues of POD for indie authors and cleared up common misunderstandings about POD books. 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