{"id":206658,"date":"2023-04-04T06:00:00","date_gmt":"2023-04-04T11:00:00","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=206658"},"modified":"2023-04-04T02:53:27","modified_gmt":"2023-04-04T07:53:27","slug":"start-your-indie-author-podcast-in-7-simple-steps","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/start-your-indie-author-podcast-in-7-simple-steps\/","title":{"rendered":"Start Your Indie Author Podcast in 7 Simple Steps"},"content":{"rendered":"\n

According to research recently published by Demand Sage<\/a>, there are 464.7 million podcast listeners globally as of 2023. If you think the market is saturated by now, think again; estimates indicate there will be around 504.9 million listeners by the end of 2024. <\/p>\n\n\n\n

Starting an indie author podcast<\/a> can be a great way to learn from other authors, experiment with a new medium, and yes, grow your readership by increasing your visibility. If you\u2019ve never dabbled in the art of audio, starting a podcast may seem daunting\u2014but it doesn\u2019t have to be, and that\u2019s what this article is all about.<\/p>\n\n\n\n

We\u2019ll peek into the black box of podcasting and share how you can start yours in just 7 simple (though not necessarily easy) steps. <\/p>\n\n\n\n

#1: Identify your target audience<\/h2>\n\n\n\n

The first step is to define the core concept behind your podcast. Start by identifying exactly who it\u2019s for. Who do you want to listen? Other authors, potential readers, aspiring writers stuck in dead-end day jobs? <\/p>\n\n\n\n

Be as specific as possible about your answer. As the old adage goes, if you try to please everyone, you will please no one. Don\u2019t try to appeal to all listeners. Instead, aim to make sure the listeners you care about pick your podcast over others. There are thousands of podcasts about books and writing, so focus on what you have to say that\u2019s unique and will inspire listeners to choose yours. <\/p>\n\n\n\n

If you notice a gap in the market, it\u2019s fine to start there. Like writing to market, \u201cpodcasting to market\u201d is a viable strategy! But consider whether your core concept truly interests you and will motivate you to show up every week, month, year, etc. If you aren\u2019t interested in the subject matter, it will come through in your voice and likely won\u2019t achieve your desired ends anyway, so make sure you can drum up a reasonable amount of enthusiasm for whatever angle you choose.<\/p>\n\n\n\n

#2: Plan your episodes<\/h2>\n\n\n\n

I know\u2014it\u2019s tempting to get stuck on the step of designing your cover art, theme music, brand colors, website, etc. All of that stuff is nice to have, but there\u2019s just one thing that\u2019s essential: actual podcast episodes.<\/p>\n\n\n\n

So start there, and start with a plan. Sketch out the first few episodes, creating a rough draft or outline of how you want them to flow. Will you be riffing on a topic, reading something you\u2019ve written, or interviewing others? <\/p>\n\n\n\n

Plan at least the first five to ten episodes to get a bit of momentum going. The last thing you want to do is get an episode or two under your belt and then run out of steam. If that happens, it may be that you need to find a different approach.<\/p>\n\n\n\n

Yes, things might change once you record a few episodes and get a feeling for what works and what doesn\u2019t. The good news is, you aren\u2019t stuck doing things the same way forever. Things may change\u2014and in fact, they probably will! So don\u2019t get too hung up on the planning stage. Just make sure you have a rough idea of what you want to present and how you\u2019ll structure it. <\/p>\n\n\n\n

#3: Hit record<\/h2>\n\n\n\n

Recording, like writing, can be as simple or as complicated as you make it. You can start with a basic home studio setup, recording in your home office or even at your kitchen table. If you want to take things up a notch, you can insulate a closet with blankets or foam panels to reduce reverb and improve sound quality. <\/p>\n\n\n\n

A good-quality USB or XLR microphone will also help with this. Popular brands include Blue Yeti, Audio-Technica, and Samson, but a quick online search will yield reviews galore. Rest assured, you can find a decent microphone setup no matter your price range. <\/p>\n\n\n\n

In addition to a mic, you\u2019ll probably want specialized recording software. Again, there is something for every budget here. Audacity<\/a> is a very popular platform used by podcasters worldwide, and it\u2019s completely free. You can also go the paid route with software like Anchor or Hindenburg Journalist. <\/p>\n\n\n\n

Whatever you choose, expect a learning curve. Playing with new software and learning a skill takes time and patience, so if you don\u2019t have a background in audio, plan extra time to create the first several episodes. Eventually, the process will get easier.<\/p>\n\n\n\n

#4: Edit and produce<\/h2>\n\n\n\n

The need for editing is why step #3 mentions recording software vs. simply recording via voice memos. Recording the audio for your episodes is essential, but so is editing them so they\u2019re enjoyable to listen to.<\/p>\n\n\n\n

Put yourself in your listeners\u2019 shoes. Would you want to listen to constant throat-clearing, verbal pauses like um <\/em>and you know<\/em>, and background noise? Nope. You may or may not have noticed these things in podcasts before\u2014and if you haven\u2019t, it\u2019s not because the podcaster did a flawless job. It\u2019s all thanks to editing and production. <\/p>\n\n\n\n

You don\u2019t have to edit like a pro right out of the gate. Just do your best to clean up any background noise, remove dead air, and enhance the sound quality of your recordings. This is also the step where you\u2019ll add intro and outro music to make the listening experience more seamless and catchy.<\/p>\n\n\n\n

If you aren\u2019t sure how to edit audio, don\u2019t worry\u2014most recording and editing software has user tutorials to help make the process easy to learn. You can also search for content on how to edit a podcast; audiophiles have created blogs, videos, and tutorials galore about how to do this well. (There\u2019s probably even a podcast about it. Talk about meta!)<\/p>\n\n\n\n

#5: Design your cover<\/h2>\n\n\n\n

Now it\u2019s time to revisit some of those elements we put on hold in step #2\u2014namely, your cover art. Cover art is to a podcast what\u2014well, cover art<\/a>\u2014is to a book. It\u2019s a visual representation of what a listener will get if they give you a try, and as such, it\u2019s critical to get right! With a few episodes under your belt and your target audience identified, seek out cover art designers to help you create a look and feel for your podcast. <\/p>\n\n\n\n

Just as you wouldn\u2019t design a book cover without researching conventions in your genre, make sure to check out the competition in your space before commissioning cover art. Get a feel for what listeners are used to seeing. You may want to break these tropes and stand out, but make sure you understand them first.<\/p>\n\n\n\n

#6: Host and publish<\/h2>\n\n\n\n

Software like Audacity can help you record and edit your podcast, but there\u2019s still one practical step required before you can access the ears of listeners. You\u2019ll need a hosting platform to distribute your content to the major podcasting apps. Podbean and Spreaker are two popular options, but do your research to find the pricing and structure that works best for you.<\/p>\n\n\n\n

Hosting platforms will provide you with an RSS feed you can then submit to podcast providers like Apple Podcasts, Spotify, Audible, and Google Podcasts. This is where listeners can search for and find you, so don\u2019t forget to publish your work far and wide!<\/p>\n\n\n\n

#7: Promote and grow<\/h2>\n\n\n\n

Even if your podcast is a labor of love, you still want others to find it. That\u2019s where marketing comes in! Once your podcast is out there, you\u2019ll need to promote it to your target audience so they know it exists. <\/p>\n\n\n\n

You\u2019ll notice that many strategies for getting the word out work the same way as for marketing your books<\/a>. You can use social media, email newsletters, your author platform<\/a>, cross-promotion, and any other method you can think of. Consider collaborating with other podcasters in your niche or being a guest on other shows to introduce a broader audience to your pod.<\/p>\n\n\n\n

Finally (you knew it was coming): encourage listeners to subscribe and leave ratings and reviews, which can help you rank higher in search results and gain visibility.<\/p>\n\n\n\n

All in all, creating a podcast is a lot like self-publishing a book. The process takes time, effort, and dedication. But if you\u2019re creating quality content and doing the legwork to help people find it, you can build a genuine community around your show and generate value for your indie author brand.<\/p>\n\n\n\n

Have additional podcasting tips to share? Drop them in the comments below?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

According to research recently published by Demand Sage, there are 464.7 million podcast listeners globally as of 2023. If you think the market is saturated by now, think again; estimates indicate there will be around 504.9 million listeners by the end of 2024.  Starting an indie author podcast can be a great way to learn […]<\/p>\n","protected":false},"author":25,"featured_media":206897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469],"tags":[48,284,681,481,81,520,49],"table_tags":[],"class_list":["post-206658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","tag-indie-author","tag-marketing","tag-marketing-strategy","tag-podcaster","tag-podcasting","tag-podcasts","tag-self-publishing"],"yoast_head":"\nStart Your Indie Author Podcast in 7 Simple Steps - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Starting a podcast is a lot like becoming an indie author. 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