{"id":206580,"date":"2023-01-17T09:00:00","date_gmt":"2023-01-17T15:00:00","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=206580"},"modified":"2023-01-17T08:07:16","modified_gmt":"2023-01-17T14:07:16","slug":"smashwords-tools-for-d2d-authors-to-look-forward-to","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/smashwords-tools-for-d2d-authors-to-look-forward-to\/","title":{"rendered":"Smashwords Tools for D2D Authors to Look Forward To"},"content":{"rendered":"\n<p>By now, we hope you\u2019ve heard the news that Smashwords and Draft2Digital have <a href=\"https:\/\/www.draft2digital.com\/blog\/2022-year-in-review-the-year-of-joining-forces\/\">come together under one roof<\/a> to form the most powerful distribution option for wide indie authors, anywhere.<\/p>\n\n\n\n<p>At the end of 2022, we <a href=\"https:\/\/www.draft2digital.com\/blog\/we-thought-about-calling-it-d2d2smashwords-store\/\">enabled D2D authors<\/a> to opt into the Smashwords store and participate in the famous Smashwords End of Year sale. (If you missed it, keep an eye out for the next one\u2014these sales happen three times a year and are always huge hits for our authors!)<\/p>\n\n\n\n<p><strong>But there\u2019s still more to come in 2023, and that\u2019s what this post is about.<\/strong><\/p>\n\n\n\n<p>Over the course of this year, D2D authors will gain access to Smashwords tools that we just can\u2019t wait to tell you about. So instead of waiting, we\u2019re writing this post! Read on to learn more about tools coming soon to D2D authors so you can boost your marketing strategy in 2023.&nbsp;<\/p>\n\n\n\n<p><em>Note that these tools aren\u2019t available to D2D authors just yet\u2014this is merely a sneak peek. Stay tuned for updates as we roll them out this year!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coupon Manager<\/h2>\n\n\n\n<p>Coupon Manager is a tool so useful we wish we\u2019d invented it. Thankfully, our new colleagues at Smashwords dreamed it up first! Coupon Manager will give authors the option to create all kinds of coupons directly from your dashboard: % off, $ off, discounts for a particular reader or subscriber group, etc.&nbsp;<\/p>\n\n\n\n<p>You can also meter your coupons, limiting the number of redemptions. For example, you could grant a coupon to the first 100 readers who redeem it. With Global Coupons, you can even put all your books on sale at once with the click of a button!<\/p>\n\n\n\n<p>Coupon Manager will also add your books to the Smashwords store <a href=\"https:\/\/www.smashwords.com\/shelves\/sales\/1\/any\/any\">Special Deals section<\/a>, which highlights all on-sale books in the marketplace. As you grow your audience and cultivate a track record in the store, you can even gain a spot in the store\u2019s Featured Special Deals, upping your odds of getting discovered by your future fans. (Kind of <a href=\"https:\/\/www.draft2digital.com\/blog\/the-top-10-tips-to-get-a-bookbub-featured-deal\/\">BookBub Featured Deals<\/a>, but it\u2019s free!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Author Interviews<\/h2>\n\n\n\n<p>Author Interviews are an easy way to provide more information about yourself on your bio page, without having to go through the utter awkwardness of talking yourself up, unprompted.&nbsp;<\/p>\n\n\n\n<p>They consist of a series of pre-written questions designed to give readers the information they need to forge a lifelong relationship with you. You can choose a standard set of auto-populated questions or select more unique ones, revealing as much or as little as you like.<\/p>\n\n\n\n<p>It\u2019s like having icebreakers for your bio page\u2014all the information and relationship-building without the agony of deciding where to start!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Smashwords Store Sales<\/h2>\n\n\n\n<p>Okay, so Smashwords store sales ARE already available for D2D authors, but we\u2019re so excited that we had to mention it again in this post.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.smashwords.com\/shelves\/category\/1\/any\/any\">Smashwords store<\/a> gets traffic from millions of readers across 180 countries. (For reference, there are 195 countries in the world at the time of writing\u2014so that\u2019s just about the best coverage you\u2019re gonna get.)<\/p>\n\n\n\n<p>The three annual Smashwords store sales create a definite spike in sales for indie authors, so we highly encourage everyone to participate. We kept a close eye on the data this year, and there was no mistaking the moment when the Smashwords store sale began!<\/p>\n\n\n\n<p><strong>You\u2019ll have three opportunities each year to participate in a Smashwords store sale:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read an eBook Week (March)<\/li>\n\n\n\n<li>Summer\/Winter Sale (July)<\/li>\n\n\n\n<li>End of Year Sale (December)<\/li>\n<\/ul>\n\n\n\n<p>The store will also run a couple of new super sales this year, themed specifically for erotica and romance. If and when those take off, we\u2019ll likely see themed sales for more genres in 2024.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-Sales Tool<\/h2>\n\n\n\n<p>Last, but certainly not least, D2D authors will eventually gain access to the patented Smashwords Pre-Sales Tool.&nbsp;<\/p>\n\n\n\n<p>For those who aren\u2019t yet familiar, pre-sales are different than pre-orders. Think of an ebook pre-order like an advance reservation. Readers buy the book early, but they can\u2019t access, download, or read that book until its official release date.<\/p>\n\n\n\n<p><strong>With pre-sales, a reader can purchase <\/strong><strong><em>and read <\/em><\/strong><strong>a new release before the title has been released to the wider public. Think of it as exclusive access for your most loyal readers.<\/strong><\/p>\n\n\n\n<p>Most of the time, when authors release a new title, they work backward from a set release date and orient all of their marketing efforts toward that date. Pre-sales enable authors to have multiple release dates, each targeted to different affinity groups.&nbsp;<\/p>\n\n\n\n<p>For example, you could give your superfans super-early access, followed by a second release date for newsletter subscribers, and finally, a third date for the general public. This is a perfect incentive for readers to subscribe to your newsletter and engage with you, their new favorite author!<\/p>\n\n\n\n<p>During checkout, readers will also have the option to give you their email address and subscribe to your mailing list, helping you as an author <a href=\"https:\/\/www.draft2digital.com\/blog\/building-your-author-platform-with-roland-denzel-self-publishing-insiders-ep019\/\">grow your platform<\/a>. And the store will help incentivize readers to opt in by allowing you to offer up a freebie at checkout in exchange for that oh-so-valuable email address.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why these tools are great for authors<\/h2>\n\n\n\n<p>Our most important objective is to help you, the indie author, build a platform and readership that YOU control.&nbsp;<\/p>\n\n\n\n<p>We get on this soapbox a lot, but we\u2019ll do it again anyway\u2014social media platforms and big box retailers can change the rules at any time. You could lose access to your hundreds or thousands of subscribers overnight. Normally, retailers hold all the info about the customers who buy your books\u2014and that\u2019s just one of the things that\u2019s so incredibly special about the Smashwords store and the tools that come with it.&nbsp;<\/p>\n\n\n\n<p><strong>The Smashwords store is a retail platform built by and for indie authors and publishers. <\/strong>This store is for YOU. No other retailer can say the same, and we\u2019re dedicated to keeping it that way.&nbsp;<\/p>\n\n\n\n<p>Our aim is to ensure that you have all the tools you need to grow your readership, and these tools will enable D2D authors to do just that. We can\u2019t wait to see what else 2023 has in store.&nbsp;<\/p>\n\n\n\n<p><em>Want to get your books in the Smashwords store or added to annual sales? <\/em><a href=\"https:\/\/www.draft2digital.com\/blog\/we-thought-about-calling-it-d2d2smashwords-store\/\"><em>Check out this post <\/em><\/a><em>for more information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, we hope you\u2019ve heard the news that Smashwords and Draft2Digital have come together under one roof to form the most powerful distribution option for wide indie authors, anywhere. At the end of 2022, we enabled D2D authors to opt into the Smashwords store and participate in the famous Smashwords End of Year sale. [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":206597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469,464],"tags":[47,131,48,284,49,119],"table_tags":[],"class_list":["post-206580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","category-kb","tag-author-marketing","tag-author-tools","tag-indie-author","tag-marketing","tag-self-publishing","tag-smashwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smashwords Tools for D2D Authors to Look Forward To - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Our merger with Smashwords means that D2D authors will have some exciting tools at their disposal in 2023. 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