{"id":205526,"date":"2022-03-21T09:00:00","date_gmt":"2022-03-21T14:00:00","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=205526"},"modified":"2026-03-26T09:00:44","modified_gmt":"2026-03-26T14:00:44","slug":"how-to-track-your-indie-author-sales","status":"publish","type":"post","link":"https:\/\/draft2digital.com\/blog\/how-to-track-your-indie-author-sales\/","title":{"rendered":"How to Track Your Indie Author Sales"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\"><div class=\"et_pb_row_0 et_pb_row et_flex_row\"><div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>New indie authors usually imagine that when they hit \u201cpublish,\u201d they can finally take a breather. The hard work is over \u2026 right? Instead, the next several days tend to involve being glued to the monitor watching your sales (hopefully) come in.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A small handful of sales on a single retailer is easy to see and track. But what if you\u2019re publishing wide, reaching as many readers as possible on multiple platforms, and trying to view your total sales all in one place?&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>As it turns out, that takes a bit of strategy. Keeping on top of your book sales may <em>sound <\/em>easy, especially if you\u2019re just starting out. But when you\u2019re hours deep into manual data entry and struggling to compare apples to oranges, you\u2019ll realize it\u2019s anything but.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Fortunately, there are tech tools and DIY strategies to help make sense of your indie author sales data.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Here are the two best ways to track your indie author income, book sales, and everything else you need to know to make writing a business.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">#1: Tech Tools<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Hallelujah, it\u2019s finally happened! Over the past few years, indie authors who understand the pain of manual tracking have created software that provides a centralized place to view your sales data.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>And of all the tech tools out there, we think <a href=\"https:\/\/www.scribecount.com\/\">ScribeCount<\/a> does the best job of pulling your data into plug-and-play reporting. It works from a browser extension (like Google Translate or AdWorks) that allows your browser to see specific data\u2014like your book sales. But ScribeCount never stores or even sees your passwords, so your most sensitive information stays safe.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Another perk is that ScribeCount only sees what you want it to. You choose when to run a reporting session and when to close it, and everything is updated automatically until you log out. When you log out, the session expires\u2014and that\u2019s it. No background operation, no muss, no fuss.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You can customize your dashboards to suit your needs whether you publish wide or in KU. Out-of-the-box reports include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/p>\n<li>A worldwide sales map showing which countries are buying your books<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>Downloadable Excel spreadsheets, in case you want to get nerdy and play with the data<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>Current and historical data (updated every 15 minutes)<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li>Visually stunning graphs like sunbursts that let you drill down into helpful details<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>EDIT: While ScribeCount was previously free for authors making under $1000, the free tier is no longer available.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">#2: DIY<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>One drawback of software like ScribeCount is that they can\u2019t possibly track <em>everything. <\/em>Between retailers (Amazon, Barnes &amp; Noble, Kobo, Apple), distributors (<a href=\"https:\/\/www.draft2digital.com\/blog\/d2d-just-turned-10\/\">Draft2Digital<\/a>, Kobo, <a href=\"https:\/\/www.draft2digital.com\/blog\/draft2digital-is-acquiring-smashwords-qa-ep064\/\">Smashwords<\/a>), e-commerce, book fairs, in-person sales, book signings, etc., there are enough distribution channels that the DIY route is practically a necessity if you want to see <em>everything.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>So, yes\u2014it is possible to capture ALL of your unit sales from all of your channels. But be warned. There\u2019s a significant amount of manual effort involved.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You\u2019ll want to keep track of metrics like:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/p>\n<li><strong>Sales by month (in units and dollars)<\/strong>: Include direct sales via retailers, distributors, e-commerce, book fairs, etc.<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Sales by distributor\/retailer: <\/strong>Understand exactly where your books are selling<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Units sold<\/strong>: Plus earnings by title, format, country, retailer, and distributor<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Sales growth<\/strong> or decline over time<\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Series sales comparisons<\/strong><\/li>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<li><strong>Average costs and income<\/strong> by title and format<\/li>\n<p><!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We hate to beat a dead horse, but one of the many perks of using tech tools like ScribeCount is making this kind of reporting easy! If you\u2019re an Excel wizard, you won\u2019t have much trouble creating the charts and graphs you\u2019ll need to track this data over time.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But the rest of us tend to need a bit of help, and that\u2019s where pre-built tools can save you a whole lot of time and headache.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><em>(After all, we\u2019re writers, not mathematicians!)<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>How do you track your indie author sales? If you\u2019ve got an alternative or hybrid solution that works for you, let us know in the comments below!<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":205579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469],"tags":[407,48,61,179,723],"table_tags":[],"class_list":["post-205526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","tag-data-tracking","tag-indie-author","tag-indie-publishing","tag-sales","tag-sales-tracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Track Your Indie Author Sales - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"Keeping track of your indie author book sales and income is harder than it sounds. 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