Viewing posts tagged marketing and promotion
If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.
This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.
Building a mailing list is one of the most important things a self-published author can do to turn her successes into a real career. Discovery is the biggest challenge for any writer, but once you’ve been discovered, it’s critical to keep that new fan engaged.