Viewing posts for the category Marketing & Promotion
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author.
Recently we attended BookExpo America and UPublishU, a large publishing-industry conference and tradeshow. While there, we had the opportunity to host a panel that included the talented and wonderful AD Starrling. Dr. Starrling talked with great excitement about Mark Dawson and his knowledge on how to market your self-published books via Facebook ads. Our ears perked up, but we really got interested when she mentioned that Mr. Dawson planned to offer a paid course in addition to all the free advice he'd given on the subject.
Never judge a book by its cover, or so the saying goes. Except we all do it all the time! And, as commercial authors, we actually want people to judge our books by the cover. That’s why we spend so much time and money on them (or ought to). But are there any guidelines to covers that will make them the most effective sales tool they can be?