What’s in a name? It’s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect title for a work is about more than finding something that sounds cool—it’s a shorthand communication with the reader, encouraging them to pick up, purchase, and read your work.
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.