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The Psychology of Book Titles

Posted by: Kevin Tumlinson in Pro Publishing 11 months, 3 weeks ago

What’s in a name? It’s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect title for a work is about more than finding something that sounds cool—it’s a shorthand communication with the reader, encouraging them to pick up, purchase, and read your work.

The Psychology of a Good Book Cover

Posted by: Kevin Tumlinson in Pro Publishing 1 year ago

Solve Reader Problems with Better Book Descriptions (for Non-Fiction)

Posted by: Kevin Tumlinson in Marketing & Promotion, Pro Publishing, The Business Side of Things 1 year ago

Capture Readers With Better Book Descriptions (For Fiction)

Posted by: Kevin Tumlinson in Pro Publishing 1 year, 1 month ago

There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.

Introducing Universal Book Links - Next-level Discoverability for Authors

Posted by: Kevin Tumlinson in Announcements, Marketing & Promotion 1 year, 1 month ago

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